Bruce’s Shorts | 4.13 - Does IMF Alter Your Visual Quality Metrics?
Master once and use forever should strike fear in the heart of anyone why hasn’t got their quality pipeline correct. What does this mean for IMF?
There has been much talk recently about optimizing IMF version workflows, and the associated cost savings, in order to achieve the holy grail of master once, use forever.
In this episode Bruce Devlin looks at the mastering process. Some of the first adopters of IMF workflows have been the Hollywood studios. But what of other content owners? IMF present a big opportunity to get the master version right first time and lift the overall quality of a title forever.
Maintaining visual quality involves many things:
- maintaining spatial fidelity
- rescaling and aspect ration adjustment
- high quality de-interlacing
- noise, wanted like film grain, v. unwanted
- changing frame rate
As IMF rolls out it is up the masters of the mastering process to show than high quality done once can lead to a long tail of commercial success. SO don't stamp your master with the 2017 look of inferior technology.
You might also like...
Next-Gen 5G Contribution: Part 1 - The Technology Of 5G
5G is a collection of standards that encompass a wide array of different use cases, across the entire spectrum of consumer and commercial users. Here we discuss the aspects of it that apply to live video contribution in broadcast production.
Virtual Production At America’s Premier Film And TV Production School
The School of Cinematic Arts at the University of Southern California (USC) is renowned for its wide range of courses and degrees focused on TV and movie production and all of the sub-categories that relate to both disciplines. Following real-world…
Why AI Won’t Roll Out In Broadcasting As Quickly As You’d Think
We’ve all witnessed its phenomenal growth recently. The question is: how do we manage the process of adopting and adjusting to AI in the broadcasting industry? This article is more about our approach than specific examples of AI integration;…
Designing IP Broadcast Systems: Integrating Cloud Infrastructure
Connecting on-prem broadcast infrastructures to the public cloud leads to a hybrid system which requires reliable secure high value media exchange and delivery.
Production Control Room Tools At NAB 2024
As we approach the 2024 NAB Show we discuss the increasing demands placed on production control rooms and their crew, and the technologies coming to market in this key area of live broadcast production.