Bruce’s Shorts | 4.13 - Does IMF Alter Your Visual Quality Metrics?

Master once and use forever should strike fear in the heart of anyone why hasn’t got their quality pipeline correct. What does this mean for IMF?

There has been much talk recently about optimizing IMF version workflows, and the associated cost savings, in order to achieve the holy grail of  master once, use forever. 

In this episode Bruce Devlin looks at the mastering process. Some of the first adopters of IMF workflows have been the Hollywood studios. But what of other content owners? IMF present a big opportunity to get the master version right first time and lift the overall quality of a title forever.

Maintaining visual quality involves many things:

  • maintaining spatial fidelity
  • rescaling and aspect ration adjustment
  • high quality de-interlacing
  • noise, wanted like film grain, v. unwanted
  • changing frame rate

As IMF rolls out it is up the masters of the mastering process to show than high quality done once can lead to a long tail of commercial success. SO don't stamp your master with the 2017 look of inferior technology.

You might also like...

Data Recording: Reed-Solomon Error Correcting Codes - Part 21

The explosion in digital technology that led to Compact Discs, DVD, personal computers, digital cameras, the Internet and digital television broadcasting relies heavily on a small number of enabling technologies, one of which is the use of Reed-Solomon error correcting…

Data Recording: Burst Errors - Part 20

The first burst error correcting code was the Fire Code, which was once widely used on hard disk drives. Here we look at how it works and how it was used.

Complexity Barrier Drives Simpler Video Compression

Video encoding is running up against a complexity barrier that is raising costs and reducing scope for further improvements in quality.

“Content-Aware” Encoding Could Be Key To Cost-Effective 8K Delivery

If an 8K content service from OTT providers like Amazon, Netflix and YouTube is ever going to be successful, and that’s still a hot topic of debate, new types of compression will have to be part of the solution. T…

Bonded Cellular Spring 2020 Update

Need a live shot from inside an unmarked moving rental sedan during a thunderstorm? No problem.