Bruce’s Shorts | 4.13 - Does IMF Alter Your Visual Quality Metrics?

Master once and use forever should strike fear in the heart of anyone why hasn’t got their quality pipeline correct. What does this mean for IMF?

There has been much talk recently about optimizing IMF version workflows, and the associated cost savings, in order to achieve the holy grail of  master once, use forever. 

In this episode Bruce Devlin looks at the mastering process. Some of the first adopters of IMF workflows have been the Hollywood studios. But what of other content owners? IMF present a big opportunity to get the master version right first time and lift the overall quality of a title forever.

Maintaining visual quality involves many things:

  • maintaining spatial fidelity
  • rescaling and aspect ration adjustment
  • high quality de-interlacing
  • noise, wanted like film grain, v. unwanted
  • changing frame rate

As IMF rolls out it is up the masters of the mastering process to show than high quality done once can lead to a long tail of commercial success. SO don't stamp your master with the 2017 look of inferior technology.

You might also like...

The Meaning Of Metadata

Metadata is increasingly used to automate media management, from creation and acquisition to increasingly granular delivery channels and everything in-between. There’s nothing much new about metadata—it predated digital media by decades—but it is poised to become pivotal in …

Designing IP Broadcast Systems: Remote Control

Why mixing video and audio UDP/IP streams alongside time sensitive TCP/IP flows can cause many challenges for remote control applications such as a camera OCP, as the switches may be configured to prioritize the UDP feeds, or vice…

Future Technologies: Autoscaling Infrastructures

We continue our series considering technologies of the near future and how they might transform how we think about broadcast, with a discussion of the concepts, possibilities and constraints of autoscaling IP based infrastructures.

Standards: Part 12 - ST2110 Part 10 - System Level Timing & Control

How ST 2110 Part 10 describes transport, timing, error-protection and service descriptions relating to the individual essence streams delivered over the IP network using SDP, RTP, FEC & PTP.

FEMA Experimenting At IPAWS TSSF

When government agencies get involved, prepare for new acronyms.