Drone Video Systems Hover Up Business

​Every video related trade show has to have an area to fly drones, it seems, and professional AV show Integrated Systems Europe (ISE) is no different. The Drone Arena has met with a “phenomenal” response on its debut according to Mark Wilkins, CEO, Stampede Global, a proAV distributor. His company is sponsoring the exhibit which features products from DJI, DragonFly and Yuneec. What is different is that drones for the professional or corporate AV market have arguably more business potential than the more narrowly focussed broadcast and film capture application.

“People are getting the message that there is a real growth market for pro AV in selling drone video systems,” said Wilkins. “Most dealers don’t currently see drones as a core part of their business but a drone video system can be a big ticket item when used to solve a real world problem.”

Applications include home security and emergency response situations in which drones flying above fire incidents would transmit live video and interface with videoconferencing system for crews to manage the operation.

However, there’s a problem says Stampede Global's President and COO, Kevin Kelly; the current lines of distribution aren’t set up to properly explore the market’s potential. A huge opportunity is knocking on the door of the AV/IT integration industry.

“We’re on the front side of a very large innovation cycle that our industry hasn’t seen since the cell phone went from the military battlefield to the construction site,” explains Kelly. “That was the start of something big but at that time people didn’t recognise the opportunity for phone software and apps, and the tremendous innovation that occurred there. I think this is very similar, simply because of the number of applications that unmanned aerial vehicles can be used in is so high.

“The DaVinci Institute cites 10,000 applications and that we’re on track for a billion drones to be deployed by 2030. When you think about the number of uses, the number of units already being sold now and the fact that the innovation is just starting with a lot of those use cases… it’s certainly a pun, but the sky’s the limit for this category.”

You might also like...

Cellphone Apps Put Control And Monitoring In The Palm Of Your Hand

Due to the flexibility and virtually unlimited access of the Internet Protocol, manufacturers of broadcast and production equipment have for years provided customers with the remote ability, via an HTML 5 browser interface, to monitor and control hardware devices via a…

AI Assisted Talent Tracking Trims Robotic Shots Without An Operator

As artificial intelligence (AI) continues to invade the video production space, and more specifically the unmanned robotic camera studio, the addition of automated shot correction/facial tracking and recognition software technology is helping to computerize tasks previously performed by a…

Improvements In Efficiencies And Performance Help Lights Shine For Better Video Production

This has been a year in which we all—reporters, producers and station engineers—had to learn the basics of good lighting, particularly the three-point setup pioneered by famed lighting inventor Ross Lowell for in-home studios. However, lighting fixtures and kit…

News Production Technologies Support Seamless Working From Home

With the pandemic’s alarming numbers now decreasing, news anchors have carefully begun reporting from the studio again, albeit in separate parts of the building and socially distanced. However, the IP-enabled technology and remote workflows developed by equipment vendors across t…

Tech + Media Predictions 2021 - Part 2

The industry experienced futureshock head-on in 2020. The impact will take a long time to unwind but it’s already clear that some changes will be profound and not all of them bad. In part 2 we look at what sports and s…