Xchange Media Cloud launched on Microsoft Azure

Primestream has released Xchange Media Cloud a Software-as-a-Service asset management platform using Microsoft Azure.

"Building upon the success of Xchange 3.0, we are now excited to offer our first SaaS solution built on Microsoft Azure,” says Claudio Lisman, president and CEO, Primestream. "With Xchange Media Cloud, customers will now benefit from a decreased upfront cost on investment, improved speed of deployment, and increased collaboration and productivity.”

Xchange on Azure facilitates collaboration, efficiency, creativity and immediacy without the complexities required by an in-house deployment. Producers and editors can view and upload media, edit metadata, add markers, sort content, and execute actions directly from remote locations.

Professionals can also download and import content, metadata and markers from Xchange into leading NLEs. Additionally, Xchange enables the transfer of media between multiple Xchange sites via browser-based downloads.

"Primestream’s Xchange Media Cloud on Azure gives professionals an efficient and economical option for accessing, managing and producing content,” says Vibhor Kapoor, Director of Product Marketing, Microsoft Azure. "Azure can quickly scale up or down to match demand, so you only pay for what you use. This will benefit both Microsoft and Primestream customers, who can now quickly deploy a digital asset management solution.”

Primestream will be showing Xchange Media Cloud on Azure at Microsoft’s booth SL6605/SL6610. Primestream is at NAB booth SL10216

You might also like...

Minimizing OTT Churn Rates Through Viewer Engagement

A D2C streaming service requires an understanding of satisfaction with the service – the quality of it, the ease of use, the style of use – which requires the right technology and a focused information-gathering approach.

Designing IP Broadcast Systems: Where Broadcast Meets IT

Broadcast and IT engineers have historically approached their professions from two different places, but as technology is more reliable, they are moving closer.

NAB Show 2024 BEIT Sessions Part 2: New Broadcast Technologies

The most tightly focused and fresh technical information for TV engineers at the NAB Show will be analyzed, discussed, and explained during the four days of BEIT sessions. It’s the best opportunity on Earth to learn from and question i…

The Big Guide To OTT: Part 9 - Quality Of Experience (QoE)

Part 9 of The Big Guide To OTT features a pair of in-depth articles which discuss how a data driven understanding of the consumer experience is vital and how poor quality streaming loses viewers.

Chris Brown Discusses The Themes Of The 2024 NAB Show

The Broadcast Bridge sat down with Chris Brown, executive vice president and managing director, NAB Global Connections and Events to discuss this year’s gathering April 13-17 (show floor open April 14-17) and how the industry looks to the show e…