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Telefónica Servicios Audiovisuales And Appear Hit The Back Of The Net With LaLiga Deal

Telefónica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the global leader in live production technology, is proud to announce that it has been selected by LaLiga to deliver the next-generation contribution and distribution network (Lot 4) for Spain’s premier football competitions.

Following a highly competitive process, TSA secured Lot 4 of LaLiga’s new media operations contract, which will be deployed and managed from TSA NOC located in the Aravaca CNSO, in Madrid (Telefónica National Supervision and Operations Center for it’s fiber network), and related to the Media Hub initiative that is already operative since Q1 2025 (TSAmediaHUB: The Audiovisual Platform that is Revolutionising Content Production and Management). This Lot is responsible for the contribution and distribution of live match feeds from stadiums to central production facilities and then on to global rightsholders. As TSA’s trusted technology partner, Appear will deliver using its X Platform to enable a highly flexible, scalable, and ultra-reliable infrastructure. 

TSA and Appear will ensure uncompromised performance and stability for the contribution and distribution of LaLiga’s content, handling 200+ feeds from stadiums across Spain to the Master Control Room in Madrid, as well as managing low latency feeds from OB trucks for remote production.  

Through Appear’s X Platform, the TSA and Appear deployment will deliver:

  • Seamless transport of over 200 live feeds across stadiums and central facilities with a fully redundant, ultra-low latency JPEG XS and AVC compression architecture.
  • Flexible and modular technology which is able to handle both SDI and SMPTE 2110 with NMOS control as required.
  • Future-proofed technology, delivering 1080p50 HDR content and including license-based upgrades to UHD format and SRT to serve LaLiga’s future broadcast needs.
  • High security using encryption to protect premium sports content from piracy.
  • Rapid deployment and scalability, leveraging Appear’s modular design and short hardware lead times to meet LaLiga’s operational deadlines.
  • Sustainability gains through reduced rack footprints, lower energy consumption, and efficient shipping compared to legacy systems.

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