ATP Media, Play Anywhere, And Ease Live Deliver Global Interactive Broadcast Experiences
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
ATP Media, the global media and distribution arm of the ATP Tour, announces a multi-year strategic partnership with Play Anywhere. The agreement establishes Play Anywhere as the exclusive provider of contextual and monetizable interactive experiences across all of ATP Media’s broadcast and streaming distribution worldwide.
Based on Play Anywhere’s interactive rights framework, the partnership enables ATP Media to provide engaging interactive experiences powered by official data from Tennis Data Innovations “TDI” to their fans worldwide while ensuring that production quality is preserved through the Play Anywhere compliance platform.
Play Anywhere will be offered to ATP Media’s worldwide broadcast partners and launched via its direct-to-consumer streaming service Tennis TV, across both linear and digital distribution. The system includes Ease Live’s front-end television-quality interactive graphics engine.
The partnership follows Play Anywhere’s launches with LALIGA and at the Paris 2024 Olympics. Play Anywhere’s LALIGA launch has engaged sports fans around the world, and their first-of-its-kind approved Olympics interactivity was enjoyed by viewers in over a dozen countries across more than 30 sports. This partnership with ATP Media further cements Play Anywhere’s position as the leader in interactivity compliance and monetization.
You might also like...
Live Sports Production: Camera To Truck
Much of the OB production infrastructure has moved to IP, but has the connectivity between the cameras and the OB or backhaul also migrated to IP?
Building Software Defined Infrastructure: Zero Tolerance Security
Software based systems bring immense flexibility but they also bring increased vulnerability and inevitable trade-offs between flexibility and security.
Live Sports Production: Exploring The Evolving OB
The first of our three articles is focused on comparing what technology is required in OBs and other venue systems to support the various approaches to live sports production.
Cloud Compute Infrastructure At IBC 2025
In celebration of the 2025 IBC Show, this article focuses on the key theme of cloud compute infrastructure and what exhibitors at the show are doing in this key area of technological enablement.
Monitoring & Compliance In Broadcast: Real-time Local Network Monitoring
With many production systems now a hybrid of SDI & IP networking, monitoring becomes a blend of the old and the new within a software controlled environment.