Pebble Announces Support For NVIDIA Holoscan For Media

Pebble, a leading automation, content management and integrated channel specialist, showcase support for NVIDIA Holoscan for Media with its PRIMA platform at IBC 2024.
PRIMA – the Platform for Real-time Integrated Media Applications – supports a range of applications that help address the real needs of modern media and broadcast organisations. Its underlying Kubernetes and Linux architecture makes for simple implementation on standard hardware on-premises, in the cloud or as a multi-site hybrid deployment. PRIMA is built for flexible deployment, security, ready scalability and centralised management.
NVIDIA Holoscan for Media is a software-defined, AI-enabled platform that allows live video pipelines to run on the same infrastructure as AI. This open-source platform is built on industry-wide standards and APIs, including SMPTE ST 2110, AMWA NMOS, RIST, SRT and NDI.
The PRIMA platform with Holoscan for Media helps address the challenges of developing integrated environments as the industry moves towards software-centric technology and IP connectivity. Together, the technologies offer potential for large-scale, sophisticated and integrated systems built around open standards and seamless interworking.
Pebble, in collaboration with NVIDIA, will support a set of applications around playout, workflow, and IP management and control. PRIMA applications add to Pebble’s range of playout solutions, and developing them within the open Holoscan for Media environment provides great scope for implementation and continuing evolution.
You might also like...
Broadcast Standards: Part 27 - Standards Organizations Summary & New Themes
Here we begin to build on the foundations of the incredibly well received ‘Broadcast Standards – The Book’ with the next phase of our exploration of standards used in broadcast. As we proceed, we will focus on a number of key topic…
BEIT Conference Sessions At NAB 2025 Report - Part 2
The BEITC conference sessions at the 2025 NAB Show were varied and fascinating. Here our transmission specialist Ned Soseman concludes his review of his personal pick of the sessions of most relevance to the US broadcast market.
IP Monitoring & Diagnostics With Command Line Tools: Part 2 - Testing Remote Connections
In the previous article, we set the scene for working with the Command Line Interface (CLI) on a UNIX system. Now we will explore some techniques for performing basic tests on our network infrastructure to check for potential problems.
Generative AI & Content Recommendation
Many major broadcasters are at least investigating how Generative AI can enhance content recommendation, partly by exploiting the ability to combine attributes across video, audio, text and graphics. These are early days though, with research still being conducted by universities…
BEIT Conference Sessions At NAB 2025 Report - Part 1
The BEITC conference sessions at the 2025 NAB Show were varied and fascinating. Here our transmission specialist Ned Soseman summarizes his pick of the sessions of most relevance to the US broadcast market.