PRIMA – the Platform for Real-time Integrated Media Applications – supports a range of applications that help address the real needs of modern media and broadcast organisations. Its underlying Kubernetes and Linux architecture makes for simple implementation on standard hardware on-premises, in the cloud or as a multi-site hybrid deployment. PRIMA is built for flexible deployment, security, ready scalability and centralised management.

NVIDIA Holoscan for Media is a software-defined, AI-enabled platform that allows live video pipelines to run on the same infrastructure as AI. This open-source platform is built on industry-wide standards and APIs, including SMPTE ST 2110, AMWA NMOS, RIST, SRT and NDI.

The PRIMA platform with Holoscan for Media helps address the challenges of developing integrated environments as the industry moves towards software-centric technology and IP connectivity. Together, the technologies offer potential for large-scale, sophisticated and integrated systems built around open standards and seamless interworking.

Pebble, in collaboration with NVIDIA, will support a set of applications around playout, workflow, and IP management and control. PRIMA applications add to Pebble’s range of playout solutions, and developing them within the open Holoscan for Media environment provides great scope for implementation and continuing evolution.