GatesAir Adds Targeted Ad Capabilities To Intraplex IP Codecs And Ascent Cloud Platform
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
At the NAB Show 2024, GatesAir has introduced a new Intraplex software release to help broadcast networks and content syndicators efficiently manage local ad insertions through Intraplex Audio over IP and cloud networking systems. The new targeted advertising capabilities, fueled through precise metadata triggers enabled within the software, offer a compelling new reason for broadcasters to transition out of the satellite space and embrace the benefits of the cloud for bulk audio transport.
The new software capabilities are supported on the Intraplex Ascent cloud platform and IP Link 100c, 100e and 100n Audio over IP codec solutions. GatesAir introduced Intraplex Ascent in 2019 to reduce the costs of multichannel contribution and distribution between many locations. Ascent builds in all of the features that Intraplex IP Link Audio over IP codecs are valued for and reimagines them for enterprise-level deployments that benefit from scalable, IT-oriented architectures. For broadcasters using satellite for bulk transport today, moving to a cloud platform such as Ascent means much lower long-term costs and greater control of the operation without any sacrifice to reliable program delivery.
In a typical scenario, a customer’s Traffic Manager will interface with a headend-based IP Link codec or Ascent to trigger virtual metadata that activates local ads for network affiliates at defined times with exacting precision, and switch back to national programming at the conclusion of the local ad break. Triggers are scheduled within the Intraplex platform, which automates delivery to all affiliates without requirements for local manual intervention. Intraplex IP Link Audio over IP codecs or Ascent will automatically receive and activate triggers at local affiliates to manage the breaks.
GatesAir started rolling out its second generation of Intraplex IP Link codec solutions in 2020, including the new IP Link 100n hardware codec introduced at IBC. Receiving its North American debut, the IP Link 100n is a full-duplex, single stereo-channel codec for simultaneous reception and transmission of Audio over IP streams in STL (Studio-to-Transmitter), STS (Studio-to-Studio) and other networking applications for radio and streaming services. Same as Ascent and all IP Link products, the IP Link 100n is SRT-capable and integrated with Dynamic Stream Splicing (DSS) technology, a GatesAir industry-first innovation nearly ten years ago, which fortifies network path redundancy across two or more live streams for hitless protection against packet and link losses.
You might also like...
Discoverability And Findability: Part 1 – Services Of General Interest In The Streaming Age
In this first of two parts on content discoverability and findability we discuss the underlying issues and challenges facing broadcasters as they strive to stay relevant in an era of mass streaming and AI-based search. The second part will then…
Production–Delivery Convergence: Part 6 - Designing Experiences That Viewers Trust
Performance reliability is an invisible contract between a streaming service and its customer, and it is fundamental to guaranteeing viewer retention. The problem is that performance isn’t just about delivery. Here we identify where to look and why it’s c…
Standards: Video - Advanced Video Coding (AVC)
AVC remains one of the most widely deployed video codecs in the world, but navigating its profiles, levels and signaling mechanisms is far from straightforward.
Live Sports & Monetization: Public Service Broadcasters Maximizing Live Sports Opportunities
PSBs across the world are making the most of limited resources to enrich live sports coverage around ancillary content and platforms, and monetizing the resulting services. Here we focus on the content and coverage rather than technical issues around workflow…
Production–Delivery Convergence: Part 5 - Scaling The Future
The streaming industry is delivering richer formats, more personalization, and more immersive viewing experiences. There’s just one problem – how can the global delivery ecosystem support it?