German Bundesliga Club 1. FC Köln Boosts Workflow Efficiencies With Newsbridge AI-Powered Solutions
![](/cache/uploads/content_images/FC_Cologne_Newsbridge_Media_Hub_789_451_s.png)
Professional German football club 1. FC Köln has deployed Newsbridge’s Cloud Media Hub and Mobile App powered by MXT-1 AI indexing technology to improve its content workflows. Newsbridge’s state-of-the-art solutions enable the three-time Bundesliga champions to ingest and auto-index the club’s vast library of digital assets, efficiently create content, and quickly distribute media to partners, players, and fans via social platforms.
1. FC Köln has adopted Newsbridge’s Cloud Media Hub with the capacity for 6,000 hours of video content and three million photos. Powered by MXT-1 multimodal and generative AI, the Cloud Media Hub enables FC Köln to rapidly detect content with high editorial value. All of 1. FC Köln’s media assets are fully searchable thanks to advanced facial recognition, object and logo detection, speech-to-text transcription, and optical character recognition technology. Through Newsbridge’s Mobile App, players and partner agencies can directly access and share match and training photos across social media channels.
An automatic asset placeholder workflow was implemented via API to automatically log match information such as home team, away team, season, location and stadium, when content is pushed to the asset placeholders. Additionally, the Newsbridge Cloud Media Hub is being integrated with Buffer, JW Player, and Stats Perform advanced analytics, synchronizing sports data and enriching 1. FC Köln’s live and archived media assets. The result of these integrations is faster, more efficient media workflows.
1. FC Köln is Newsbridge’s second German Bundesliga customer. Newsbridge’s other sports clients include Bayer Leverkusen, the Icelandic Football Association (KSÍ), French Federation of Football (FFF), the French Basketball Federation (FFBB), and the French Rugby League (LNR).
You might also like...
The Big Guide To OTT - The Book
The Big Guide To OTT ‘The Book’ provides deep insights into the technology that is enabling a new media industry. The Book is a huge collection of technical reference content. It contains 31 articles (216 pages… 64,000 words!) that exhaustively explore the technology and…
Audio For Broadcast: Cloud Based Audio
With several industry leading audio vendors demonstrating milestone product releases based on new technology at the 2024 NAB Show, the evolution of cloud-based audio took a significant step forward. In light of these developments the article below replaces previously published content…
An Introduction To Network Observability
The more complex and intricate IP networks and cloud infrastructures become, the greater the potential for unwelcome dynamics in the system, and the greater the need for rich, reliable, real-time data about performance and error rates.
Next-Gen 5G Contribution: Part 2 - MEC & The Disruptive Potential Of 5G
The migration of the core network functionality of 5G to virtualized or cloud-native infrastructure opens up new capabilities like MEC which have the potential to disrupt current approaches to remote production contribution networks.
Next-Gen 5G Contribution: Part 1 - The Technology Of 5G
5G is a collection of standards that encompass a wide array of different use cases, across the entire spectrum of consumer and commercial users. Here we discuss the aspects of it that apply to live video contribution in broadcast production.