Veset Set To Transform TV Advertising With New Ad-Insertion Platform, AdWise
Veset, developer of Veset Nimbus, the pioneering SaaS platform for broadcasters, media content owners and service providers, has announced the release of its new seamless, ad-insertion platform, Veset AdWise.
Veset AdWise is the new in-video advertising solution for live and premium feeds, allowing contextual and relevant advertising to be placed alongside the live feed without directing the viewer away from the main broadcasted content. The innovative solution to traditional ad challenges, uses ad-insertion technology built on AWS for dynamic ad integration for a personalised viewing experience where live advertising doesn’t hide the live feed.
Features include:
- Seamless integration with live streams including linear TV, AVOD and FAST channels amongst others.
- Dynamic squeezing technology for server-side ad-insertion without disrupting the live broadcasted content feed.
- Contextual ad placement and increased monetisation prospects.
- Enhanced viewer experience with the removal of traditional ad breaks.
- Customisable and flexible features for a range of broadcasting needs.
- Boosted ad value and revenue due to ads displayed alongside content.
The revolutionary product is easy to use and can be used for live sports broadcasting, news and live events, entertainment and TV shows, targeted local advertising, educational and informative content, and customised ad campaigns, among some of the broadcast opportunities.
You might also like...
Why AI Won’t Roll Out In Broadcasting As Quickly As You’d Think
We’ve all witnessed its phenomenal growth recently. The question is: how do we manage the process of adopting and adjusting to AI in the broadcasting industry? This article is more about our approach than specific examples of AI integration;…
Designing IP Broadcast Systems: Integrating Cloud Infrastructure
Connecting on-prem broadcast infrastructures to the public cloud leads to a hybrid system which requires reliable secure high value media exchange and delivery.
Video Quality: Part 1 - Video Quality Faces New Challenges In Generative AI Era
In this first in a new series about Video Quality, we look at how the continuing proliferation of User Generated Content has brought new challenges for video quality assurance, with AI in turn helping address some of them. But new…
Minimizing OTT Churn Rates Through Viewer Engagement
A D2C streaming service requires an understanding of satisfaction with the service – the quality of it, the ease of use, the style of use – which requires the right technology and a focused information-gathering approach.
Designing IP Broadcast Systems: Where Broadcast Meets IT
Broadcast and IT engineers have historically approached their professions from two different places, but as technology is more reliable, they are moving closer.