L.A.’s Pricetone Studios Returns To Genelec For Second Studio Monitoring

Side view of main room at Pricetone Studios, featuring Smart Active Monitors from Genelec.
Los Angeles, USA area studio facility opens a second room and continues a decades-long tradition of relying on Genelec monitoring for a wide range of client services, including music recording, mixing, ADR, mastering, and sound-for-picture.
Since first entering the recording and pro audio space several years ago, Sean Price has built ever-more sophisticated iterations of Pricetone Studios, from a (literal) home base in the Bay Area to the current 2,000-plus-square-foot facility he designed and largely built himself in Burbank, California. Most recently, that location opened its second room, adding more capacity for the recording, mixing, mastering, ADR and other audio services on which Pricetone Studios has built its success. A thread that’s run consistently throughout Price’s pro-audio narrative is monitoring by Genelec. As soon as he completed his education in 2010, Sean acquired a pair of Genelec 8250A Smart Active Monitors, which became literally the foundational components of every facility he’s created since then.
Today, Pricetone Studios’ main room is dominated by a massive, 130-inch UHD acoustically transparent screen, giving it the heft the facility needs to contend in Burbank’s competitive audio-for-picture industry. Studio A’s 7.1.4 Dolby Atmos array is composed of the following: Genelec 8361As for the left and right of the L-C-R array; 8350As for the center channel and surrounds, four Genelec 8340As for the overheads, and a pair of 7380ASmart Active Subwoofers – managed by a Genelec 9301AAES/EBU Multichannel Interface, which also expands the 7300 Series Smart subwoofers’ AES/EBU I/O from stereo to eight channels. And Sean’s original Genelec 8250As? Those same monitors are still there, serving as the main stereo pair for the newly opened Studio B.
Both rooms also share another unique Genelec advantage: Genelec Loudspeaker Manager (GLM), a sophisticated software platform that automatically manages levels, distance delays, and frequency balances of over 80 networked monitors, all in a single intuitive interface, coupled with Genelec’s AutoCal algorithm, which automatically measures, analyzes, and adjusts monitor settings and relationships.
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