The Big Guide To OTT: Part 1 - Back To The Beginning

Part 1 of The Big Guide To OTT is a set of three articles which take us back to the foundations of OTT and streaming services; defining the basic principles of the OTT ecosystem, describing the main infrastructure components and the terminology used.


About The Big Guide to OTT

The Big Guide To OTT is an eleven part series of Themed Content Collections that will publish during 2023. Each part tackles a different aspect of OTT. There are multiple articles per part delivered in a free PDF download.

As OTT delivery grows, driven by both consumer demand and content provider strategy, there are many adjustments to manage. They include new production approaches, scaling content distribution, personalising, protecting, and monetising content, and assuring audience QoE.

Content providers are delivering a mix of live, linear, and on-demand content. Business models are blending - subscription with advertising and direct-to-consumer with service aggregation. The internet-enabled OTT delivery model is driving the media industry through a giant transformation.

The Broadcast Bridge has been covering OTT since it began. The Big Guide To OTT re-visits and updates our extensive coverage of the subject.

Details of all eleven parts of The Big Guide To OTT can be found HERE.  


About Part 1 - Back To The Beginning

Part 1 is a free PDF download which contains three original articles:

Article 1 : The Principles & Terminology Of The OTT Ecosystem
A description of the OTT Ecosystem from transmission to consumption, with discussion of the differences between push and pull systems, video distribution methods and the terminology of Live, Linear and Video On Demand TV.

Article 2 : The Main Components Of The OTT Ecosystem
We describe the various elements of OTT systems including; intelligent ingest, ABR conversion, DRM & DAI, Packagers, Edge Processing, ISP’s & Internet Exchange Providers, QoE monitoring and client applications.

Article 3 : The OTT Lexicon
The world of streaming is defined by acronyms like SVOD, AVOD, FAST, OTT and more. But this leaves gaps and confusion in what is included in our OTT services... so here we review how we describe ourselves in the streaming industry.

You might also like...

What Are The Long-Term Implications Of AI For Broadcast?

We’ve all witnessed its phenomenal growth recently. The question is: how do we manage the process of adopting and adjusting to AI in the broadcasting industry? This article is more about our approach than specific examples of AI integration;…

The Big Guide To OTT: Part 10 - Monetization & ROI

Part 10 of The Big Guide To OTT features four articles which tackle the key topic of how to monetize OTT content. The articles discuss addressable advertising, (re)bundling, sports fan engagement and content piracy.

Video Quality: Part 2 - Streaming Video Quality Progress

We continue our mini-series about Video Quality, with a discussion of the challenges of streaming video quality. Despite vast improvements, continued proliferation in video streaming, coupled with ever rising consumer expectations, means that meeting quality demands is almost like an…

2024 BEITC Update: ATSC 3.0 Broadcast Positioning Systems

Move over, WWV and GPS. New information about Broadcast Positioning Systems presented at BEITC 2024 provides insight into work on a crucial, common view OTA, highly precision, public time reference that ATSC 3.0 broadcasters can easily provide.

Next-Gen 5G Contribution: Part 2 - MEC & The Disruptive Potential Of 5G

The migration of the core network functionality of 5G to virtualized or cloud-native infrastructure opens up new capabilities like MEC which have the potential to disrupt current approaches to remote production contribution networks.