The Big Guide To OTT: Part 1 - Back To The Beginning
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
Part 1 of The Big Guide To OTT is a set of three articles which take us back to the foundations of OTT and streaming services; defining the basic principles of the OTT ecosystem, describing the main infrastructure components and the terminology used.
About The Big Guide to OTT
The Big Guide To OTT is an eleven part series of Themed Content Collections that will publish during 2023. Each part tackles a different aspect of OTT. There are multiple articles per part delivered in a free PDF download.
As OTT delivery grows, driven by both consumer demand and content provider strategy, there are many adjustments to manage. They include new production approaches, scaling content distribution, personalising, protecting, and monetising content, and assuring audience QoE.
Content providers are delivering a mix of live, linear, and on-demand content. Business models are blending - subscription with advertising and direct-to-consumer with service aggregation. The internet-enabled OTT delivery model is driving the media industry through a giant transformation.
The Broadcast Bridge has been covering OTT since it began. The Big Guide To OTT re-visits and updates our extensive coverage of the subject.
Details of all eleven parts of The Big Guide To OTT can be found HERE.
About Part 1 - Back To The Beginning
Part 1 is a free PDF download which contains three original articles:
Article 1 : The Principles & Terminology Of The OTT Ecosystem
A description of the OTT Ecosystem from transmission to consumption, with discussion of the differences between push and pull systems, video distribution methods and the terminology of Live, Linear and Video On Demand TV.
Article 2 : The Main Components Of The OTT Ecosystem
We describe the various elements of OTT systems including; intelligent ingest, ABR conversion, DRM & DAI, Packagers, Edge Processing, ISP’s & Internet Exchange Providers, QoE monitoring and client applications.
Article 3 : The OTT Lexicon
The world of streaming is defined by acronyms like SVOD, AVOD, FAST, OTT and more. But this leaves gaps and confusion in what is included in our OTT services... so here we review how we describe ourselves in the streaming industry.
You might also like...
Broadcast Standards 2026 – Audio Coding
Audio is central to the whole broadcast experience. While video can show us what’s going on, it is audio that tells us how to feel about it. If only it wasn’t all so complicated.
Production–Delivery Convergence: Part 7 - The Economics Of Ambition
Streaming has introduced multiple viewer innovations and benefits, but there is always a hidden cost. Content providers must find a way to innovate within a financial model that can sustain their creative ambitions.
Standards: Video - High Efficiency Video Coding (HEVC)
Designed to halve the bitrate of AVC while supporting resolutions up to 16K, HEVC represents a significant leap in video coding efficiency. This guide explores its profiles, tiers and levels, and examines whether it can overcome the challenges of entrenched…
Discoverability And Findability: Part 1 – Services Of General Interest In The Streaming Age
In this first of two parts on content discoverability and findability we discuss the underlying issues and challenges facing broadcasters as they strive to stay relevant in an era of mass streaming and AI-based search. The second part will then…
Production–Delivery Convergence: Part 6 - Designing Experiences That Viewers Trust
Performance reliability is an invisible contract between a streaming service and its customer, and it is fundamental to guaranteeing viewer retention. The problem is that performance isn’t just about delivery. Here we identify where to look and why it’s c…