AE Live And Pixotope Partnership Delivers Integrated AR/XR, Graphics And Camera Tracking Solution

AE Live, a global provider of graphics and data solutions, and Pixotope, a leader in live augmented reality (AR), extended reality (XR), and virtual production solutions, are partnering to deliver a turn-key virtual production solution for broadcast, sports and live entertainment.

The integrated system combines AE Live’s expertise in on-screen graphics, data and augmented reality with Pixotope Camera Tracking technology.

The joint AE Live and Pixotope technology solution has been deployed successfully on several events across Europe including football, horse racing and rugby, with plans to expand its use on sports and events in the United States.

The Pixotope real-time 3D tracking technology is an essential element of the company’s virtual production platform that incorporates graphics with camera tracking and talent tracking. The system is unique for its ability to combine all types of tracking methods, including mechanical, marker-based and through the lens (TTL) in a single software product.

AE Live delivers a full range of production technologies and services, from traditional broadcast graphics to augmented and virtual reality solutions designed to resonate with global audiences. The company’s graphics and data packages can also seamlessly integrate sponsorship opportunities to create additional revenue streams for rights-holders and broadcasters. 

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