MGX Studios Use Disguise To Drive F1 Promo
The commercial features extreme close-ups of a Formula 1 race car cockpit.
To advertise the launch of the Istanbul Financial Center (IFC), Istanbul production company Autonomy partnered with auto racing’s Formula 1 on a commercial featuring virtual production by MGX Studios using disguise servers.
The commercial features extreme close-ups of a Formula 1 race car cockpit, complete with revving sound design, as the vehicle speeds through Istanbul and glimpses of the IFC are reflected on the driver’s helmet visor.
According to MGX Studios’ Virtual Production Operations Coordinator, Mete Mümtaz, “the main goal was to achieve perfect reflections and background lighting – basically, that's why Autonomy decided to shoot the commercial in our studio instead of on a greenscreen stage. It was much easier and quicker to create exactly what they wanted using virtual production. The whole LED setup, consisting of LED side panels, a back wall and ceiling, allowed us to capture immersive reflections with every single shot.”
The shoot was supported by Unilumin Upad III LED walls, three Brompton Tessera SX40 LED processors, a Mo-Sys camera tracking system, Unreal Engine, and three disguise vx 2s and one vx 1.
You might also like...
Virtual Production At America’s Premier Film And TV Production School
The School of Cinematic Arts at the University of Southern California (USC) is renowned for its wide range of courses and degrees focused on TV and movie production and all of the sub-categories that relate to both disciplines. Following real-world…
Designing IP Broadcast Systems: Integrating Cloud Infrastructure
Connecting on-prem broadcast infrastructures to the public cloud leads to a hybrid system which requires reliable secure high value media exchange and delivery.
Designing IP Broadcast Systems: Where Broadcast Meets IT
Broadcast and IT engineers have historically approached their professions from two different places, but as technology is more reliable, they are moving closer.
Comms In Hybrid SDI - IP - Cloud Systems - Part 2
We continue our examination of the demands placed on hybrid, distributed comms systems and the practical requirements for connectivity, transport and functionality.
Virtual Production Technology At NAB 2024
The relentless rise of virtual production looks set to continue at the 2024 NAB Show. Expect expansion and evolution of the ecosystem of cutting-edge technologies that make so many new creative possibilities a reality.