Genelec Builds The Hype

Australian post-production facility, Hype Republic, is empowering filmmakers to create the highest quality work with a Genelec 7.1.4 Dolby Atmos monitoring system complemented by Genelec GLM Loudspeaker Manager software.

“Hype Republic contacted us asking for an immersive solution for their new post-production studio,” recalls Paul Newcomb, business development manager at Studio Connections, Genelec’s Australian distribution partner. “They required an audio solution that would complement their film/video cinematography department and was capable of delivering 7.1.4 immersive playback. This studio would be open to many creative specialists and as such, the gear needed to be robust and reliable. The solution was a Genelec 7.1.4 Smart Active Monitoring system consisting of 8340s, 8330s and a 7360 subwoofer.

“The reason for going with the Genelec Smart Active Monitoring range is that each monitor and subwoofer could be independently calibrated relative to its position in the room,”

continues Newcomb. “Installing monitors in the ceiling can present many acoustic obstacles. Not only do they need to be frequency neutral, but their phase needs to be aligned with all the other monitors in the array. GLM calibration software is an invaluable tool in this situation, and Genelec’s unrivalled range of mounting options makes it so easy to install an immersive system in any room.”

Indeed, Genelec’s GLM software is credited as the critical element in ensuring the success of the installation. “GLM was the key to bringing this system together,” states Newcomb. “It just works flawlessly, and even faster now with the latest GLM 4.1 update. I know GLM has been in existence for a long time now, way before immersive audio was a thing, but it somehow seems like it was actually designed specifically with this in mind!”

The benefit that Hype Republic has seen from using Genelec monitors and GLM in its immersive setup is that each of the 11 monitors and the subwoofer is precisely calibrated for their specific position in the room. GLM sends a full frequency audio sweep through each monitor and subwoofer, and analyses the acoustics of the room via the GLM reference microphone and network adaptor. With the response of the room’s acoustics recorded, GLM software aligns the frequency response, playback level, distance delay and subwoofer phase of the entire monitoring setup.

“Our goal has always been to create the most epic and ground-breaking work with the most creative humans, and enjoy every step of the journey,” reflects Allan Hardy, co-founder of Hype Republic. “Our new Gold Coast post-production studio brings together the most experienced award-winning specialists with the best equipment and a beautiful facility just minutes from the iconic Burleigh Heads. I have no doubt that the new studio and the projects and people it brings to the Gold Coast will nurture countless opportunities for our local creative community and emerging talent.”

You might also like...

Designing IP Broadcast Systems: Where Broadcast Meets IT

Broadcast and IT engineers have historically approached their professions from two different places, but as technology is more reliable, they are moving closer.

Audio At NAB 2024

The 2024 NAB Show will see the big names in audio production embrace and help to drive forward the next generation of software centric distributed production workflows and join the ‘cloud’ revolution. Exciting times for broadcast audio.

SD/HD/UHD & SDR/HDR Video Workflows At NAB 2024

Here is our run down of some of the technology at the 2024 NAB Show that eases the burden of achieving effective workflows that simultaneously support multiple production and delivery video formats.

Standards: Part 7 - ST 2110 - A Review Of The Current Standard

Of all of the broadcast standards it is perhaps SMPTE ST 2110 which has had the greatest impact on production & distribution infrastructure in recent years, but much has changed since it’s 2017 release.

Production Control Room Tools At NAB 2024

As we approach the 2024 NAB Show we discuss the increasing demands placed on production control rooms and their crew, and the technologies coming to market in this key area of live broadcast production.