3P Studio Expands With EditShare

EFS, FLOW, and AirFLOW and Adobe integrations support workflow demands and enable new client service offerings.

Brisbane production/post-production facility, 3P Studio (3P) has expanded its investment in EditShare’s FLOW media management and EFS storage solutions. The full-service production and post-production house, which produces content for brands like Isuzu Motor Company, Subway, and Allianz, has tripled its team in three years to support the rise in client projects and campaigns across broadcast, digital, and social channels.

“Our business has reached a point where we need to utilize advanced tools to refine our service offering and delivery,” states Haley McDonald, Founder and MD, 3P Studio. “EditShare workflow solutions and Adobe creative tools have enabled us to make those advancements across our business and deliver a superior level of service.”

3P upgraded its EditShare environment to facilitate traditional editorial campaigns and the growing number of fast-turn projects targeted for social, digital, and other marketing channels. EditShare connects the facility’s tools which include Adobe Premiere Pro and After Effects, Avid Pro Tools, Autodesk Maya, DaVinci Resolve, and Maxon Cinema 4D. 

McDonald adds, “More and more client requests are project-specific rather than a campaign. While the content still needs to be delivered across all channels, it has a short-shelf life and smaller budget. The pace from start to finish is accelerated. With our expanded EditShare installation, we have a content factory workflow that gives our clients a first-class post-production experience meeting both their tight timeline and budget requirements.”

The addition of EditShare’s remote media management solution, AirFLOW, to the workflow allowed 3P to offer a “content warehouse” service to its clients. Clients can log in from anywhere, browse through content at their convenience, review work-in-progress and submit project changes. The service removes the burden of clients needing to maintain their own drives or storage servers as all content is stored on the EFS storage platform, maintained by 3P. It also enabled remote collaboration, which was key during the pandemic restrictions.

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