3P Studio Expands With EditShare

Expanded EditShare installation at 3P.
EFS, FLOW, and AirFLOW and Adobe integrations support workflow demands and enable new client service offerings.
Brisbane production/post-production facility, 3P Studio (3P) has expanded its investment in EditShare’s FLOW media management and EFS storage solutions. The full-service production and post-production house, which produces content for brands like Isuzu Motor Company, Subway, and Allianz, has tripled its team in three years to support the rise in client projects and campaigns across broadcast, digital, and social channels.
“Our business has reached a point where we need to utilize advanced tools to refine our service offering and delivery,” states Haley McDonald, Founder and MD, 3P Studio. “EditShare workflow solutions and Adobe creative tools have enabled us to make those advancements across our business and deliver a superior level of service.”
3P upgraded its EditShare environment to facilitate traditional editorial campaigns and the growing number of fast-turn projects targeted for social, digital, and other marketing channels. EditShare connects the facility’s tools which include Adobe Premiere Pro and After Effects, Avid Pro Tools, Autodesk Maya, DaVinci Resolve, and Maxon Cinema 4D.
McDonald adds, “More and more client requests are project-specific rather than a campaign. While the content still needs to be delivered across all channels, it has a short-shelf life and smaller budget. The pace from start to finish is accelerated. With our expanded EditShare installation, we have a content factory workflow that gives our clients a first-class post-production experience meeting both their tight timeline and budget requirements.”
The addition of EditShare’s remote media management solution, AirFLOW, to the workflow allowed 3P to offer a “content warehouse” service to its clients. Clients can log in from anywhere, browse through content at their convenience, review work-in-progress and submit project changes. The service removes the burden of clients needing to maintain their own drives or storage servers as all content is stored on the EFS storage platform, maintained by 3P. It also enabled remote collaboration, which was key during the pandemic restrictions.
You might also like...
The Big Guide To OTT: Part 1 - Back To The Beginning
Part 1 of The Big Guide To OTT is a set of three articles which take us back to the foundations of OTT and streaming services; defining the basic principles of the OTT ecosystem, describing the main infrastructure components and the…
Delivering Timing For Live Cloud Productions - Part 1
Video and audio signals represent synchronous sampled systems that demand high timing accuracy from their distribution and processing infrastructures. Although this has caused many challenges for broadcasters working in traditional hardware systems, the challenges are magnified exponentially when we process…
Professional Live IP Video - Designing Networks
There’s a lot to consider when planning to incorporate uncompressed media into your live production particularly using SMPTE ST 2110, ST 2022-6 or AES67 streams. In this article, we will look at the network hardware, its architecture and future-proofing you s…
The Back Of The Brain May Soon Rule The Roost
If industry reports are to be believed, Apple is poised to release a mixed-reality headset at some point in 2023. Of course, it’s anyone’s guess when Apple’s Reality Pro will actually see the holographic light of day, but one t…
Essential Guide: Delivering High Availability Cloud
Delivering high availability cloud for broadcast production and transmission environments requires engineers to think in terms of resilience from the very beginning of the design.