Genelec’s New G Innovation Lab Seeks ‘Creativity And Entrepreneurship’

Genelec is establishing the first branch of its new G Innovation Lab in Kuopio, Finland, with the goal of nurturing creativity and entrepreneurship in the Savilahti region of the country, and attracting imaginative professionals to the area.

Starting with a Discovery Event Pitch Challenge this August, Genelec aims to recruit a team of ‘start-up minded’ individuals to further develop the innovative thinking that has helped inspire the company’s technical breakthroughs over the last four decades.

Since 1978, Genelec has combined a deep understanding of its customers with an R&D team unrivalled in the professional audio industry – leading to a stream of technical landmarks that have set the performance bar for professional loudspeakers everywhere. Genelec also understands that the huge changes in the way audio content is produced and distributed, plus developments in machine learning, AI and service based business models means that new and creative ways of thinking will be essential in the future.

Opening this August in Kuopio’s KPY Novapolis Microkatu, the G Innovation Lab will be the home to talented individuals with complementary skills, but with a deep shared interest in the audio industry, who will begin work this autumn. The Lab’s location is also designed to facilitate even closer co-operation with regional universities and educational institutions, something Genelec has long valued and nurtured.

To kickstart the recruitment process for the G Innovation Lab, the Discovery Event Pitch Challenge takes place on the 23rd and 24th August, and is a hybrid live/online event organised in conjunction with Finnish ‘talent pond’ experts Pondi. At the event, career seekers and entrepreneurs will be given a chance to present their ideas to a panel of senior figures at Genelec. This creates a perfect opportunity for candidates to find out more about Genelec and show the panel how they and their ideas can help make the company’s business, and the pro audio industry in general, stronger.

“The ongoing transformation in our society, technology, industries, and audio community is profound and extremely exciting. Our own success as a company has always been fuelled by individuals determined to push the boundaries of their imagination, and we see the G Innovation Lab as an essential vehicle for unleashing the hidden creative potential existing in our local community, and attracting new talent to the region,” comments Genelec Managing Director, Siamäk Naghian.

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