Faced with the challenge of pandemic, 67 Pall Mall started by engaging with members through online tastings via Zoom. Top winemakers usually require at least a year in advance to host a tasting, thus an unrivalled calendar of online events was released swiftly to the membership. To improve the quality of experience and achieve a broader reach, the Club decided to launch its own 24/7 online TV channel, dedicated to wine with unique content produced in-house in the purpose-built studio in London.

Launched in June, 67PallMall.tv is a streaming service dedicated to wine enthusiasts across the world. With original high-quality programming, it includes livestreamed professional wine tasting and additional on-demand content from world renowned wine experts. Viewers can receive at-home wine tasting kits, enabling them to taste featured wines in real-time alongside the experts.

67PallMall.TV is originated using Veset Nimbus cloud playout linear channel platform, and streamed on Red Bee Media’s OTT platform. Veset Nimbus is an enterprise grade cloud playout platform that allows content owners to create and manage linear TV channels flexibly without need to invest in hardware and offering an easy way to operate remotely in public cloud such as AWS.

Grant Ashton, founder, 67 Pall Mall, commented: “Since the start of the pandemic, we have been greatly missing the interaction from our members who would normally be able to visit our London Club. This TV channel will help us interact with wine lovers around the globe, even when they cannot visit in person. Veset Nimbus provides a flexible way to create, manage and distribute our content, with the ability to adapt and grow as 67 Pall Mall expands globally.”

Igor Krol, CEO, Veset, added: “67PallMall.tv is a great example of a concept born from necessity to deliver interactivity during the pandemic but with long term potential. The result is a truly unique channel that has worldwide appeal and will enable 67 Pall Mall to reach new members around the globe.”