AR graphics in ITV Sport's studio.
ITV Sport used the Vizrt XR (Extended Reality) Set solution for the AR graphics in partnership with AE Live (AE) for UEFA European Championship 2020.
AE worked together with ITV to create a set of core graphics and AR graphics that blend with their physical and virtual studio and enhance coverage of the 2020 Euros. The AR graphics which are rendered using Vizrt’s Viz Engine and controlled using the Vizrt XR Set solution, include player profiles, group table, country banners, with hero banners and floor maps. The workflow is designed to give producers an easy tool set to customize the graphics for each game as well as visualize the latest stats and data.
Paul McNamara Senior Director and executive producer at ITV, said, “The AR graphics added greatly to the studio, providing us with complete editorial flexibility at all times.”
Mark Crawley, Project Manager at AE, said, “In addition to the core presentation and highlights graphics, augmented reality content such as banners, player profiles, tables, lineups, etc. needed to be produced. With Vizrt’s technology, ITV Sport has flexibility to use these graphics in any environment, providing unique visual storytelling capabilities.”
Jonathan Roberts, SVP, Global Sports and Virtual Advertising of Vizrt, said, “Using our solution, ITV Sport’s production team is able to showcase unique graphics from hero and country banners to floor maps with an unparalleled ease of use.”
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