Visual storytelling at TF1.
French broadcaster TF1 is using Vizrt XR (Extended Reality) system for post-match analysis for its coverage of UEFA Euro 2020.
Vizrt says its XR Playbook gives in-studio and outdoor broadcasters the ultimate creative potential in visual storytelling capabilities and sports analysis including virtual, augmented, mixed, and extended reality graphics and video wall control.
Using Vizrt XR Playbook, TF1 audiences are taken on a journey into fully rendered virtual stadiums and immersed into critical game action where analysts control the replay, viewpoint, and other cutting-edge graphics features with a set of easy-to-use tools, further enhancing audience understanding of the action.
Daniel Nergard, company president said, “To compete in the modern media marketplace, you must engage your audience with spectacular visuals. By any measurement, Vizrt XR liberates TF1’s analysts and commentators to unleash their boundless creativity and insight into the game with speed, efficiency, and high quality.”
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