Vizrt Channel Branding Now With Flexible Access
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
Vizrt Channel Branding.
Vizrt Channel Branding is another set of software made available exclusively through Flexible Access.
Daniel Nergard, President of Vizrt, said, “Vizrt Channel Branding acts as an extension to promotional and marketing departments of media organizations. It lets broadcasters protect and promote their most important asset – their identity – and enables them to hold onto audience engagement across channels and through promotional breaks and at the same time, powerfully reinforce their brand equity. When all this is possible for a single operator to manage and monitor for multiple channels, it becomes a true competitive differentiator for media producers.
Vizrt Channel Branding software allows users to import data from traffic and scheduling applications to automatically create playlists that reduce manual processes. Vizrt says that rapid, up-to-second sync with automation systems for data and trigger control, guarantees every single element is played out at exactly the right time. This can be changed down to the wire without fear of error. Accurate content delivery, dynamic data-driven graphics, automatic error checks all go to provide a smooth operator workflow, a great experience for the audience, and high levels of brand consistency across numerous simultaneous formats.
You might also like...
Virtual Production For Broadcast: Part 4 - Uniting The Physical & The Virtual
Virtual Production For Broadcast is a major 12 article exploration of the technology and techniques of LED wall based virtual production approached with broadcast studio applications in mind. Part 4 examines image based lighting, new developments in RGBW LED technology and what i…
Virtual Production For Broadcast: Motion Capture
One of the creative advantages of virtual production for performers is seeing the virtual environment in which they are performing. Using motion capture techniques extends this into capturing the motion of performers to drive CGI characters. New technologies are rapidly…
Virtual Production For Broadcast: Capturing Objects In 3D
Sometimes, there’ll be a need to represent real-world objects in the virtual world. Simple objects could be built like any VFX asset; more complex ones might be better scanned as a 3D object, something some studios have begun to c…
Virtual Production For Broadcast: Shooting Locations For Virtual Production
Sending out a crew to capture a real-world environment can be a more straightforward option than creating a virtual world, but there are some quite specific considerations affecting how the material is shot and prepared for use.
Motion Pictures: Part 6 - How We Might Achieve True Motion
John Watkinson continues his exploration of the potential for a true motion tv system that requires the complete removal of frame sampling to make each pixel a continuous representation of the image thus removing motion artefacts.