Daniel Nergard, President of Vizrt, said, “Vizrt Channel Branding acts as an extension to promotional and marketing departments of media organizations. It lets broadcasters protect and promote their most important asset – their identity – and enables them to hold onto audience engagement across channels and through promotional breaks and at the same time, powerfully reinforce their brand equity. When all this is possible for a single operator to manage and monitor for multiple channels, it becomes a true competitive differentiator for media producers.

Vizrt Channel Branding software allows users to import data from traffic and scheduling applications to automatically create playlists that reduce manual processes. Vizrt says that rapid, up-to-second sync with automation systems for data and trigger control, guarantees every single element is played out at exactly the right time. This can be changed down to the wire without fear of error. Accurate content delivery, dynamic data-driven graphics, automatic error checks all go to provide a smooth operator workflow, a great experience for the audience, and high levels of brand consistency across numerous simultaneous formats.