At its February virtual meeting, SMPTE Hollywood will host a panel of broadcast experts for a discussion of the groundbreaking audio features of ATSC 3.0, the new digital television transmission standard also known as Next Gen TV. Expected to be adopted by broadcasters worldwide, ATSC 3.0 promises to deliver improved home and mobile reception, greater data capacity and better quality, as well as support for the advanced sound codecs Dolby AC-4 and MPEG-H.

Advanced Television Systems Committee (ATSC) president Madeleine Noland, Dolby Laboratories’ Tim Carroll, Fraunhofer Institute’s Stefan Meltzer and independent media production consultant Roger Charlesworth will discuss the advent of Dolby AC-4 and MPEG-H, and what they mean for the broadcast industry. They will detail the exciting benefits of the new formats, which include rich, immersive sound and the ability to deliver high-quality audio to theaters, homes and mobile devices at lower bandwidth. They will also provide insight into what’s needed to produce and deliver next-generation sound.

The event is scheduled for Thursday, February 25 at 6:00 p.m. PST and will be live-streamed on the SMPTE Hollywood Facebook and YouTube pages.