Data reflects the increasing demand for professional-grade video quality, a trend evident at this summer’s FIFA World Cup in Russia.
LiveU’s 2018 ‘State of Live’ report says HEVC now represents 25% of worldwide traffic. In addition to growing HEVC adoption, data also indicates a 55% increase in live transmission hours and emergence of 4K resolution in live broadcasting.
The LiveU annual ‘State of Live’ report has confirmed the growing adoption of the HEVC protocol as the industry standard with 25% of LiveU-generated traffic now HEVC-encoded.
Live transmission hours increased overall over the past year with over 2.2 million hours of live video delivered in 2018, representing a 55% surge in hours compared to 2017. These findings, collected for the second year, are based on data gathered from the company's global customer base of 3,000+ users.
The adoption of HD resolution continues to rise as customers reduce use of SD. UHD/4K resolution is emerging with sports leading the way, most notably in the US, Japan and Western Europe.
Samuel Wasserman, LiveU’s CEO and co-founder, noted, “HEVC technology has undoubtedly transformed the market this year, enabling dynamic sports productions in the most challenging locations, as well as ongoing global news coverage. Looking ahead to 2019, we believe that live sports usage will continue to grow across multiple segments as HEVC offers the quality and reliability of satellite and other traditional transmission methods at a fraction of the cost. In-station services based around the IP distribution of content are also playing a key role in the industry, replacing traditional fiber and satellite services, and this will likely continue next year.”
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