Simplify Media Asset Logging and Management

The term, “metadata” may be one of the most misunderstood terms in the video business. It is often defined as, “data about data.” Even that phrase does not encompass the real value of metadata when it is combined with the latest production technology.

At today’s fast-pace media sites, broadcasters, content producers and operators need to output video content as rapidly as possible, in multiple formats and over many delivery channels. Such a workflow is highly demanding and often requires a large and well-trained staff to manage the process. Unfortunately, a human-based workflow is also inefficient and expensive. Enter today’s metadata solution.

In this first of a three-part white-paper series, Ooyala will explain how to leverage metadata to create highly efficient workflows for each step in the content production and delivery process. In one discussed example, a facility was able to reduce the time required to enter transcription data from four hours to just a fraction of that time.

Moreover, when metadata is combined with Artificial Intelligence, VOD highlights packages can be automatically produced from existing content.

Learn how to transform your facility’s workflow with this guide to the cutting-edge merger of metadata and technology. Centralized workflows, shared metadata and site-specific APIs can be combined to create new content with more efficient workflows. The net result may be additional revenue for both content producers and operators. 

You might also like...

Broadcast Standards – The Science Of AI

Artificial Intelligence is already an integral part of our everyday lives and it is already making our lives more productive. But it is far from risk-free.

Broadcast Standards 2026 – Audio Coding

Audio is central to the whole broadcast experience. While video can show us what’s going on, it is audio that tells us how to feel about it. If only it wasn’t all so complicated.

Network Traffic Engineering: Why MPEG-TS Is Still The Standard

MPEG transport stream (MPEG TS) was designed in the 1990s to deliver continuous video and audio over unreliable, one-way networks, such as satellite, terrestrial RF, and cable, where packet loss and corruption are expected. But it is still prevalent in…

Standards: Video - High Efficiency Video Coding (HEVC)

Designed to halve the bitrate of AVC while supporting resolutions up to 16K, HEVC represents a significant leap in video coding efficiency. This guide explores its profiles, tiers and levels, and examines whether it can overcome the challenges of entrenched…

SMPTE Education Launches Summer 2026 Lineup Of IP And ST 2110 Courses

Boasting two standalone courses, an intensive boot camp, and a hands-on practical lab, SMPTE Education has launched its summer 2026 Lineup of IP and ST 2110 Courses.

1 of 7. See more