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The term, “metadata” may be one of the most misunderstood terms in the video business. It is often defined as, “data about data.” Even that phrase does not encompass the real value of metadata when it is combined with the latest production technology.
At today’s fast-pace media sites, broadcasters, content producers and operators need to output video content as rapidly as possible, in multiple formats and over many delivery channels. Such a workflow is highly demanding and often requires a large and well-trained staff to manage the process. Unfortunately, a human-based workflow is also inefficient and expensive. Enter today’s metadata solution.
In this first of a three-part white-paper series, Ooyala will explain how to leverage metadata to create highly efficient workflows for each step in the content production and delivery process. In one discussed example, a facility was able to reduce the time required to enter transcription data from four hours to just a fraction of that time.
Moreover, when metadata is combined with Artificial Intelligence, VOD highlights packages can be automatically produced from existing content.
Learn how to transform your facility’s workflow with this guide to the cutting-edge merger of metadata and technology. Centralized workflows, shared metadata and site-specific APIs can be combined to create new content with more efficient workflows. The net result may be additional revenue for both content producers and operators.
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