Improving Live Production Through the Eye of the Lens
Veteran remote production specialist Token Creek Mobile Television upgrades “Sioux” truck with the latest HD lenses from Fujinon.
Fujinon’s XA99x8.4 lens combines high-performance imaging, a long zoom reach, and an ultra-wide angle. It also features a patented image stabilization technology for rock-steady performance.
Madison, WI-based Token Creek Mobile Television is no stranger to high-profile live sporting events so it has to continue to upgrade and improve its production tools to keep up with the demand for high-quality, high-definition imagery. When it decided to upgrade its existing 52-ft. “Sioux” truck, it added new Grass Valley LDX80HD cameras and complementary HD lenses— three XA99x8.4 ultra-wide field production lenses and four HA18x5.5 HD zooms—from Fujinon.
The lenses have already been used for coverage of the Minnesota Vikings National Football League (NFL) home games, National Basketball Association (NBA) play and PAC12 college football. The Sioux truck is scheduled for coverage of upcoming professional NBA and college NCAA basketball games.
“Since making the switch recently to the new Fujinon lenses, we’ve noticed a marked improvement in the quality of the images coming from our cameras,” said John Salzwedel, company president. “The 99x gives our customers that unique combination of the distance and width they need. And the HA18x zoom covers the entire frame so beautifully. Thanks to these new lenses, what we’re offering our clientele has advanced significantly. They’re thrilled, and so are we.”
The XA99x8.4 lens combines high-performance imaging, a long zoom reach, and an ultra-wide angle. It offers a zoom range of 99x, a focal length of 8.4 to 832mm, and MOD of 2.9m. It also features a newly developed patented image stabilization technology for rock-steady performance, which is especially critical for long-distance HD shots. High-resolution 16-bit encoders are standard, making it suitable to virtual, robotic, and digital signage, among other applications. Fujinon’s exclusive GO-Technology improves image resolution and chromatic aberrations at all focal lengths.
This 2/3-inch telephoto field lens employs the latest High Transmittance Electron Beam Coating (HT-EBC) resulting in richer colors and greatly improved blue response and transmittance. HT-EBC coupled with Fujinon’s exclusive Aspheric Technology reduce ghost and flare and increase light transmission. A proprietary anti-fogging design minimizes lens fogging and reduces downtime due to moisture—a critical concern when shooting in all types of weather conditions.
Fujinon’s Premier Series HA18x5.5 offers 18x zoom from 5.5mm at the wide angle to 100mm on the telephoto end to capture images for a versatile range of scenes. It features high-precision large-diameter aspheric elements, designed with Fujifilm’s proprietary cutting-edge optical simulation technology, achieving sharpness at the center as well as all corners to deliver edge-to-edge premium image quality. Like the XA99x, the HA18x employs the HT-EBC coatings, as well as Aspheric Technology.In addition to the new XA99x’s and HA18x’s, Token Creek’s Fujinon lens equipment arsenal, includes: two Fujinon XA101x8.9 BESM-T26C and six Fujinon XA88x8.8 BESM-T26D telephoto field lenses, and six FUJINON ZA12x4.5BERD wide angle lenses.
You might also like...
Standards: Video - Advanced Video Coding (AVC)
AVC remains one of the most widely deployed video codecs in the world, but navigating its profiles, levels and signaling mechanisms is far from straightforward.
Standards: Video - Standards For Video Coding
From 4K to 32K, the demand for ever-larger video formats is pushing codec technology to its limits. This guide surveys the landscape of video coding standards – from legacy MPEG formats to AI-driven neural network compression – to help navigate the choices sha…
Virtual Production For Broadcast: After The Gold Rush - VP Gets Sensible
From back-projection to multimillion-dollar LED volumes, in-camera VFX has always rewarded the same discipline: matching technique to the task. After years of enthusiastic adoption on both produced and live content, virtual production is delivering on its promise. Not through spectacle,…
Standards: An Introduction To Standards
There are many standards relevant to the broadcasting and media industry. In this section we examine the background to standards, who develops them, where to find them and why they are absolutely and totally necessary.
Virtual Production For Broadcast - The Book 2026
Our appetite for stories is insatiable, and these days we can alter our realities to tell whatever story we like. It’s as easy as pressing a button and virtual production is the key.