Adobe Ad Cloud Advances The Personalisation Of TV Advertising October 25th 2018 - 08:00 AM

Adobe Ad Cloud has announced a new partnership with Flashtalking. The collaboration will make identity-based ad management and insights for advertisers possible.​ The partnership was created in response to the ever-growing issue of large media owners and technology platforms limiting data access for companies, while reducing the scope of their i

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Innovation At Sky News Pays Off Big October 16th 2018 - 12:05 PM

The technical advantages of software-centric video processing/production architectures have been touted for some time now, but for the risk-takers, it turns out the biggest benefit for content distributors could be financial in nature.

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Crystal Showcase New Leading-Edge Automation Tool For OTT At The 2018 IBC Show September 19th 2018 - 12:05 PM

At the 2018 IBC Show, Crystal highlightied their new Crystal Connect with VidTime, which allows users to deploy addressable advertising across all broadcast advertising inventory including scheduled programming and live sports or news. Additionally, it can be deployed across all platforms from traditional television delivered by cable & satellite to connected

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Accedo Integrates AWS Elemental MediaTailor to Support Targeted AR Advertising September 7th 2018 - 12:05 PM

IBC 2018 will be the launch of a targeted advertising solution to support Augmented Reality (AR) using the API integration of Amazon Web Services (AWS) Elemental MediaTailor. The Accedo AR experience is designed to give a TV viewer a more personalized and engaging second-screen experience for long-distance sporting events like marathons,

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