OTT-based content delivery is quickly maturing as a standard for content delivery across all content types and platforms. In this article we look at what it means to monitor a supply chain when using OTT delivery as a backbone for broadcast content.
The concept of leveraging the public Internet as the main infrastructure for widespread distribution of content, both for B2B and Direct-to-Consumer applications, is new to traditional broadcasters that have treated the digital side as a secondary silo to their linear channels, but that’s changing.
Internet streaming is a gamechanger, one that is impacting not just how content is consumed but how content is produced, delivered, and measured. The advent of the digital set-top-box established the foundation for the freedom consumers have today through video on demand (VoD) services. The emergence of the set-top-box as
In today’s highly competitive and dynamic media industry, traditional, on-premises supply chain infrastructure simply cannot deliver the agility and efficiency needed to successfully respond to multi-platform market demands. Without a cohesive, comprehensive management platform, it can be difficult to troubleshoot issues, identify opportunities for optimization, or, most importantly, have s