Analytics and monitoring are now more critical than ever for media supply chains to deliver on various targets, including customer retention, regulatory compliance, revenue generation through effective targeting of ads and content, and efficient use of network resources.
Over-the-air (OTA) broadcasters have strong concerns about how to distribute content in fast and efficient ways. There is no question that the one-to-many service of over-the-air delivery remains the most efficient way to reach local audiences. And while larger audiences have returned to, or at least embraced the idea of
OTT-based content delivery is quickly maturing as a standard for content delivery across all content types and platforms. In this article we look at what it means to monitor a supply chain when using OTT delivery as a backbone for broadcast content.