European Broadcasters Slow to Exploit Data Analytics in Post OTT Age October 26^th 2018 - 10:00 AM

Broadcasters, pay TV operators and Telcos are failing to harness subscriber data and analytics to engage consumers and customers. Yet they rank customer experience as top priority and believe they must improve it to be competitive so there is a disconnect between their aspirations and current application of data analytics.

Adobe Ad Cloud Advances The Personalisation Of TV Advertising October 25^th 2018 - 08:00 AM

Adobe Ad Cloud has announced a new partnership with Flashtalking. The collaboration will make identity-based ad management and insights for advertisers possible. The partnership was created in response to the ever-growing issue of large media owners and technology platforms limiting data access for companies, while reducing the scope of their i

Innovation At Sky News Pays Off Big October 16^th 2018 - 12:05 PM

The technical advantages of software-centric video processing/production architectures have been touted for some time now, but for the risk-takers, it turns out the biggest benefit for content distributors could be financial in nature.

The DNA Of Demand September 27^th 2018 - 05:00 PM

Audiences are moving away from the traditional method of watching TV - the Saturday morning cartoon ritual is no longer a reality for most young people. Instead they’re consuming content anywhere, anytime and on any screen. This sea change in the way audiences consume video means the industry must a

IP - A Golden Opportunity ? September 25^th 2018 - 10:00 AM

Broadcast television has witnessed many advances in technology since the first electronic images were transmitted in the 1930’s, and none have been as influential or disruptive as IP. But are we now at the dawn of the perfect win-win outcome? Can manufacturers, entrepreneurs, and broadcasters all equally gain from IP m

Verimatrix Offers New Content Distribution Model With Viewthority September 19^th 2018 - 06:00 PM

Its connected content distribution platform, which relies on AWS, is intended to enhance revenue by reducing encoding, streamlining workflows and automating analytics.

Crystal Showcase New Leading-Edge Automation Tool For OTT At The 2018 IBC Show September 19^th 2018 - 12:05 PM

At the 2018 IBC Show, Crystal highlightied their new Crystal Connect with VidTime, which allows users to deploy addressable advertising across all broadcast advertising inventory including scheduled programming and live sports or news. Additionally, it can be deployed across all platforms from traditional television delivered by cable & satellite to connected

Accedo Integrates AWS Elemental MediaTailor to Support Targeted AR Advertising September 7^th 2018 - 12:05 PM

IBC 2018 will be the launch of a targeted advertising solution to support Augmented Reality (AR) using the API integration of Amazon Web Services (AWS) Elemental MediaTailor. The Accedo AR experience is designed to give a TV viewer a more personalized and engaging second-screen experience for long-distance sporting events like marathons,

ZOO Digital to Launch Sandbox Scenario Planner for Digital TV September 6^th 2018 - 03:00 PM

ZOO Digital will showcase its new scenario planner for digital TV and movie distribution at IBC 2018. The planner will be made available to content owners who wish to prepare worldwide distribution projects to digital platforms.

The Proven Essentials to Ensure an Effective UI August 14^th 2018 - 01:00 PM

Innovation in the media and entertainment industry is at an all-time high with devices, backend technologies, operating systems and consumer behaviors constantly evolving. A key element of this evolution is how viewers see, experience, navigate and consume the content they want. Which is why delivering an effective user interface (UI)

Visual Data Makes Old Shows New Again July 31^st 2018 - 11:00 AM

Sometimes the package makes the product, and some media outlets just won’t air classic shows unless they are in true High Definition.

Telestream Demonstrates IneoQuest Tech Advances July 10^th 2018 - 01:50 PM

Third-party integration with Aspera, Avid, Adobe and others to be presented in Amsterdam.

Connecting IT to Broadcast

Content / distribution-and-delivery / analytics