Personalization is often thought of as a user experience problem. But as the concept matures, a more fundamental question is emerging: if content is to be genuinely personalized, doesn’t it start with the production architecture itself?
There are many standards relevant to the broadcasting and media industry. In this section we examine the background to standards, who develops them, where to find them and why they are absolutely and totally necessary.
BMC TV, a specialist of IP transport of media and broadcast content, has selected the Open Broadcast Systems’ 5G Flyaway solution for transmitting live feeds from UK horse racing events. BMC has partnered with RaceTech to transmit live coverage of Arena Racing Company (ARC) horse racing events.
Public service broadcasters are not having a good time of it. Premium live sports coverage has become a white-knuckle ride for many PSBs, and as deep-pocketed streamers muscle in and the field of competition widens, many are left with diminishing control.
With a raft of benefits including speed of deployment, scalability and support for secure and scalable uplink communications, it’s no wonder broadcasters are increasingly converting trials to live deployments for 5G in remote production. Extending coverage while cutting latency times and costs compared with GEO satellite and cable alternatives, we examine how private 5G deployment is gathering pace.
Reach is no longer just about where you broadcast, but how you broadcast. It’s a design choice which starts early in the production process and influences not only how content is discovered, but how it is accessed and experienced across a constantly shifting delivery ecosystem.
We need standards more than ever.
The rapid evolution of technology and connectivity is challenging the very idea of what broadcasting is. Broadcasters are having to find new commercial models to maintain audiences, and modern production workflows deliver the flexibility to do exactly that.
Digital Azul, the Lisbon-based production company specialising in complex live events and distributed broadcast workflows, has launched a new Master Control Room (MCR), significantly expanding its capability to deliver multi-site productions with centralised editorial control.
