Interactive Rights are creating a new frontier in the media industry and promise to deliver more value not only for viewers, but for content owners, brands, and all other stakeholders. This collection of articles delves deeply into the technology and business models involved, and describes how the adoption of interactive rights are already driving significant engagement and value with viewers.
Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement and to engage younger demographics the broadcaster, supported by LiveU, expanded Love Island’s highly successful digital-first strategy. For the first time, ITV live streamed the official podcast, Love Island: The Morning After on ITVX and YouTube to give fans the added benefit of a live ‘watch-along’, which aired at the same time as the main launch show on ITV2.
In an increasingly complex multi-screen landscape, broadcasters are navigating a difficult transformation. As streaming proliferates across multiple delivery channels, traditional broadcasters are absorbing the fundamentals of master control within the framework of ‘Content Operations’ and encompassing strategic planning across the entire content supply chain.
ITV, one of the UK’s leading broadcasters, has selected Yospace, a leader in Dynamic Ad Insertion (DAI), to launch a pioneering ad measurement and delivery solution across its channels on Freely, the joint streaming service from Everyone TV developed by Britain’s public service broadcasters the BBC, ITV, Channel 4, and 5.
Immersive audio has always been about transporting the listener to another world, and in today’s fragmented, non-linear and competitive media landscape, it’s more valuable than ever.
While less demanding than professional broadcast standards, streaming platforms still have strict technical standards that need to be adhered to avoid rejection during automated transcoding processes.
Interactive Rights are creating a new frontier in the media industry and promise to deliver more value not only for viewers, but for content owners, brands, and all other stakeholders. This collection of articles explores what technology and business models are required, and describes how the adoption of interactive rights is already driving significant engagement and value with viewers.
Pebble has provided a complete update of its installation at Canal Sur in Spain. The new system, based on highly resilient, software-defined Pebble Integrated Channel engines, replaces an existing Pebble automation system in place since 2011.
