The Advanced Media Workflow Association, Inc. (AMWA) began in January 2000 as the Advanced Authoring Format (AAF) Association, Inc. The organization's name was officially changed in May 2007 to better reflect the direction and scope of the association and its mission statement. With representatives from several major players in the global media and entertainment industry, the AMWA focuses on file-based workflows to benefit content creators including film, television, advertising, Internet and post-production professionals.
The AMWA continues its support of the Advanced Authoring Format (AAF), developed to enable content creators to easily exchange digital media and metadata across platforms.
The AMWA strives for compatibility between AAF, BXF, MXF (AMWA is a co-creator) and XML.
The Executive Director of the AMWA Association is industry veteran, Brad Gilmer. Founding members of the AAF Association were Avid, the BBC, CNN, Autodesk Entertainment (formerly Discreet), Ascent Media, Matrox, Microsoft, Pinnacle, Quantel, Sony, Turner Entertainment Networks, and the U.S. National Geospatial-Intelligence Agency (formerly National Imaging and Mapping Agency).