Sony Corporation (Companies)

Headquartered in Tokyo. Sony is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.

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Ashley Xu - Crossing The Divide Between Creating For Social Media And Traditional Professional Media November 23rd 2022 - 09:00 AM

Ashley Xu - Crossing The Divide Between Creating For Social Media And Traditional Professional Media

Ashley Xu blew up on social media when she started making ‘thirst traps’ (adverts) in her college dorm. Check them out, you may be surprised by just how good they are. It did not take long for major brands to see it and commission her. It’s a fascinating example of ho

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Dynamic Ad Insertion Added To Help NextGen TV Broadcasters Generate New Revenue November 1st 2022 - 09:30 AM

Dynamic Ad Insertion Added To Help NextGen TV Broadcasters Generate New Revenue

At the recent NAB Show New York, a new digital ad insertion feature for the ATSC 3.0 (NextGen TV) television transmission standard was announced by Pearl TV that takes advantage of two-way interactivity via an Internet connection in combination with an over-the-air signal. With it OTA viewers can seamlessly access streaming

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HDR: Part 5 - Jargon Buster October 4th 2022 - 09:27 AM

HDR: Part 5 - Jargon Buster

The techniques of 35mm film are seductively simple. The process is the same no matter what the camera in use, or how the film will be cut. Conversely, every digital camera might have its own ways of approaching different parts of the process, creating a forest of terminology – gamma, gamut, s

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Migrating To The Cloud Takes Careful Planning For Work-From-Home Workflows September 16th 2022 - 09:30 AM

Migrating To The Cloud Takes Careful Planning For Work-From-Home Workflows

It was late in 2018 when a major public broadcaster in the UK came to London-based 7FiveFive, a technology solutions provider, with a growth challenge. Their postproduction department had about 75 edit positions throughout the building working off a shared storage SAN and some orchestration for getting media in and out of

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