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Now that AV1 has entered the market, it’s a perfect time to review the future of video streaming. With Apple joining the Alliance for Open Media (AOM) in January 2018, practically all major tech leaders are on board and AV1 looks to be in good shape for becoming a widespread standard in the near future.
But let’s not sign the death warrant for HEVC so hastily. HEVC is delivering on its promise of halving bitrates and quality pictures while AV1 is barely out of the lab. The gloves may be off, so this article weighs the benefits and the negatives of HEVC and its ‘royalty free’ alternative before the bell rings for round 1.
Losing media content is a disaster. Yet, there are multiple technologies designed to store content, some for short-term and others for long-term. In the expanding world of content development, everyone has the same question; “How best to store it?”
Meeting the threat posed to traditional pay TV operators and broadcasters by the big Internet players, especially Amazon and Google, emerged as a key theme at IBC 2017 . Significant cord cutting has already occurred, especially in the US. At the same time operators are being coerced into partnering with these big players at various levels.
Like the set top box, the traditional TV channel continues to defy predictions of its imminent death and now it appears like it is gaining a further lease of life in the OTT world with the help of AI techniques for automated curation.
Artificial Intelligence (AI) is taking center stage in many applications. It already has some history in data analysis. But this year, AI is making gains in the creation of media, especially custom-tailored subscription channels.
There was irony in Sky’s announcement that it is bundling Netflix with its pay TV services. As Europe’s largest pay TV group with 23 million subscribers spanning five countries, Sky is subject to an intense takeover battle between Disney and Comcast, which itself is motivated by Netflix’ rapid international growth.
The Cinematographers View On The 2024 NAB Show
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_120_80_70.jpg "HEVC Versus AV1: A Revue")
