Google Cloud (Companies)

Google Cloud Platform is a suite of cloud computing services that runs on the same infrastructure that Google uses internally for its end-user products, such as Google Search and YouTube.  Alongside a set of management tools, it provides

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Codec War More Like Succession (Featured / Editorial)
May 17th 2018 - 08:00 AM

Release of the AV1 codec from the Alliance for Open Media (AOM) in March 2018 was supposed to mark the start of a heated battle with the H.265 (HEVC) codec for supremacy in the converging world of video entertainment, but for the time being they are more likely to coexist relatively peacefully in parallel universes.

ATSC 3.0 vs 5G – The Race is On (Featured / Editorial)
January 22nd 2018 - 08:00 AM

Of all the newer delivery technologies, 5G is likely to offer the strongest competition to the world’s free, over-the-air (OTA) broadcast model. Planned 5G services may offer multiple content streams, 4K, support for new video standards, mobile reception and on multiple devices. Here is how I think the new ATSC 3.0 standard stacks up against this competitor.

HEVC Versus AV1: A Revue (Featured / Editorial)
May 19th 2020 - 08:00 AM

Now that AV1 has entered the market, it’s a perfect time to review the future of video streaming. With Apple joining the Alliance for Open Media (AOM) in January 2018, practically all major tech leaders are on board and AV1 looks to be in good shape for becoming a widespread standard in the near future.

But let’s not sign the death warrant for HEVC so hastily. HEVC is delivering on its promise of halving bitrates and quality pictures while AV1 is barely out of the lab. The gloves may be off, so this article weighs the benefits and the negatives of HEVC and its ‘royalty free’ alternative before the bell rings for round 1.