With the shift in consumer viewing habits, advertisers are becoming increasingly reluctant to buy commercial spots based on large potential views and instead are moving towards an audience-based buying model and targeted demographics.
Red Bee Media has entered into a multi-year agreement with U.S. based Videa, to supply textual metadata aimed at providing a comprehensive source for programming and ratings estimates for automated TV sales.
Red Bee Media has opened a new state-of-the-art Media Management facility in London, powered by Nucleus, the next generation hybrid unified cloud platform.
At the 2019 NAB Show, Cinegy will launch ‘Cinegize’, a solution which uses the company’s acclaimed Daniel2 GPU encoding technology to provide extremely low latency KVM-Over-IP.
Although there are still many cables to connect and physical hardware to implement, the overall scope of many of today’s system integrator projects around the world is changing dramatically, incorporating lots of software and IP connections. Once the exclusive domain of project engineers well versed in SDI infrastructures, IT experts are now the driving force in the design and building of a broadcast facility that makes heavy use of cloud-based operations.
Ground breaking advances in storage technology are paving the way to empower broadcasters to fully utilize IT storage systems. Taking advantage of state-of-the-art machine learning techniques, IT innovators now deliver storage systems that are more resilient, flexible, and reliable than at any time in the history of broadcast television.