Media services provider Red Bee Media has continued its ongoing programme of establishing research and development facilities across Europe with the opening of a new laboratory in the Netherlands. Red Lab Hilversum follows the launch of the company’s R&D facility in London at the beginning of this year, with a third location to open in the coming months.
Red Bee Media extends live captioning services for beIN SPORTS France. The new agreement involves the captioning of live content for broadcasts of major national and international sports events as well as related studio shows, including major league and international football such as Ligue 1, La Liga and Serie A.
Pop-up channels are one of the USPs of cloud-based software-as-a-service virtualized playout services but media communications provider Globecast has designed a model over satellite.
Arabsat is has announced that Canal Algerie is now available on Arabsat-5C, the leading Arabic satellite platform for Direct-To-Home services over Africa thanks to Globecast-developed solutions.
Finnish Telco provider Telia has launched the “Telia Esports Series”, a new eSports league in Finland that uses studios and virtual reality solutions provided by German systems integrator Broadcast Solutions.
With the shift in consumer viewing habits, advertisers are becoming increasingly reluctant to buy commercial spots based on large potential views and instead are moving towards an audience-based buying model and targeted demographics.