OTT has dramatically expanded the range of delivery outlets for content and continues to do so. This has had a direct effect on content production, enabling almost any organization or person to create and distribute live content, which has increased the volume of content being created. Whether this content is for entertainment, news, education or communications, video is our preferred communication medium and people generally turn to this whenever possible.
As company mergers, acquisitions and extensive rights management agreements have become part of the new media landscape, it has created large multi-national conglomerates that span the globe. This in turn has revealed the need for IT networking technology and complex software orchestration that tie all of the disparate locations together and increase productivity across the company.
Demand for bandwidth is growing at a remarkable rate. The demand is so high that Equinix’s Global Interconnection Index (GXI) Volume 4 forecasts a 45% CAGR specifically for interconnection bandwidth from 2019-2023. This will bring global interconnection bandwidth, used specifically by businesses that need to guarantee throughput capacity, from 5,000 Tbps in 2020 to 16,000 Tbps in 2023.
OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.
The effect of OTT-based delivery is wide-reaching, stretching all the way back to the original content production domain and creating new technical requirements and opportunities.
Vizrt has announced a new business model for its content creation and distribution products that now makes them available virtually, in pre-selected workflow “solution suites”, at a monthly price. The company’s new Flexible Access initiative works like many SaaS offering in that a series of microservices behind the scenes can be spun up or down to provide access to Vizrt’s array of software products and its Viz Engine real-time 3D compositing, rendering and playout server.