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In the previous part of this series, we highlighted how Connected TVs are currently asserting their position in the world of OTT, which is driving D2C streamers to seriously consider how to scale their services. But what are D2C streamers planning for our future viewing experience?
GAC Media has chosen cloud playout services, along with satellite distribution, from Globecast.
One of the biggest challenges facing D2C streamers is the plethora of devices used for streaming content. These devices have an impact on content production, content delivery, content monetization, and customer management.
In order to be sustainable OTT services must be energy-efficient. As with other production processes, just in time (JIT) principles need to be maximised to find new and fundamental efficiencies for OTT content delivery.
_460_307_70.jpg "Globecast began working with Crown Media in 2017.")
Globecast is providing Los Angeles-based Crown Media Family Networks, with cloud playout services for its three channels: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama.
OTT is driving the next great rebundle. After years of D2C streaming, unbundling and fragmentation, we are now reaching a stage where we have so many D2C Apps that consumers are looking for simplicity and convenience again.
Globecast is taking the opportunity to showcase its 4K live channel cloud playout and OTT capabilities. Key partners are also highlighted including Gravity Media.
The criticality of service assurance in OTT services is evolving quickly as audiences grow and large broadcasters double-down on their streaming strategies.