At the 2018 NAB Show Ericsson Media Solutions showcased how it has been transforming television with unique experiences that can be delivered everywhere for everyone through a set of evolved solutions.
The FCC has set out a tight timeline for broadcasters to vacate the 600MHz UHF band, and now the goalposts are moving. With mobile carriers itching to start using the spectrum freed up by the repack, some players like T-Mobile have already sought to expedite the process by incentivizing broadcasters to move early.
The NAB 2018 convention made clear that Over-The-Air (OTA) broadcasters are about to be handed a new transmission platform, which enables a wealth of exciting business opportunities. Yet many owners and engineers have yet to understand just what those options might be.
The highlight for broadcast automation specialist NVerzion during the 2018 NAB Show was the launch of the ARAMYST programme preparation system. This is designed to speed up the transcoding, topping and tailing and segmenting of shows distributed for syndication by automating all the processes involved.
The phrase “Lights, camera, action!” reminds most people of show business and the glamor in front of the cameras. In fact, the real action doesn’t occur on sets. Everyone who touches TV content or delivery wants a piece of the “action.” That action is royalties, and its the best action in show business.
Whether the exhibits and technology would represent more hype than promise was a key question going into NAB 2018. Attendees expected developments on ATSC 3.0 and the industry’s migration toward IP infrastructures. Perhaps most surprising was the high level of interest in artificial intelligence (AI). Even so, some of the pronouncements about AI capabilities seemed more promise than practical.
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