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One of the biggest challenges facing D2C streamers is the plethora of devices used for streaming content. These devices have an impact on content production, content delivery, content monetization, and customer management.
In order to be sustainable OTT services must be energy-efficient. As with other production processes, just in time (JIT) principles need to be maximised to find new and fundamental efficiencies for OTT content delivery.
Planning for any kind of live TV broadcasting starts with a ‘what-if?’ list. What if the power source fails? What if a key production person gets sick or hurt? What if broadband internet access becomes unstable? What are the chances for each ‘what-if?’ and what back-up alternatives fit the budget? The list should be as lengthy as it is easy to edit.
The Advanced Television Systems Committee (ATSC) recently announced the release of a new Request for Proposals (RFP) for Broadcast Core Network technologies to enhance the ATSC 3.0 broadcast standard. The project is on a fast track, with initial responses due by December 31, 2021. Could Broadcast Core Networking be a new license for TV broadcasters to print money?
OTT is driving the next great rebundle. After years of D2C streaming, unbundling and fragmentation, we are now reaching a stage where we have so many D2C Apps that consumers are looking for simplicity and convenience again.
In the beginning, there was Standard Definition, and we lived with it for a good many years. But we wanted more and better content. Then came High Definition, with six times the resolution, and an aspect ratio similar to the screen of a movie theater. It was good and we enjoyed it.
The criticality of service assurance in OTT services is evolving quickly as audiences grow and large broadcasters double-down on their streaming strategies.
The new PRO460 is the next evolution of AVIWEST’s flagship PRO bonded cellular transmitter series for remote and at-home video production over 5G networks.
