Adstream the global advertising delivery technology company, has chosen both cloud and on-premises deployments of the Telestream Vantage media processing platform to automate its media transcoding and quality analytics needs.
The Metadator app for Avid users, a cloud-based closed caption generation system and the latest version of its flagship Media Monitoring Platform was on show at NAB NY.
From the devices we use to consume content, the type of content we consume, and indeed our viewing habits, almost every aspect of media and more importantly, our relationship with media, has undergone a significant change in the last 10 to 15 years. As an example, in the UK adults aged 16 and over watched, on average, 34 minutes less television in 2017 than in 2010 (according to Statista). While the rise of streaming services and on-demand content is undoubtedly a contributing factor, a bigger influence is almost certainly the rise in social media consumption.In fact, in 2015, more than 370 years of video - just shy of 200 million minutes - were watched on Twitter worldwide on a daily basis. As is the case with any industry, such rapid change brings with it new challenges, and the need for evolution and adaptation, and captioning is no exception.
At the upcoming NAB Show New York conference, October 17-18th at the Javits Center in New York City, local television executives stations will be looking for help in selecting the proper technology path forward.
At the recent IBC Show in Amsterdam, it was clear that when discussing the design and deployment of next generation video production and distribution infrastructures, manufacturers of the technology and processes required are now using significantly different technical terms. Now, familiar words like “encoding”, “playout” and “software defined networks’ are being replaced by computer-geek terms “Blockchain”, “Kubernetes clusters”, “Docker containers”, “software stacks” and “cyber security.”
Pixel Power partners with YellaUmbrella to integrate subtitles and closed captioning.