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Analytics and monitoring are now more critical than ever for media supply chains to deliver on various targets, including customer retention, regulatory compliance, revenue generation through effective targeting of ads and content, and efficient use of network resources.
Over-the-air (OTA) broadcasters have strong concerns about how to distribute content in fast and efficient ways. There is no question that the one-to-many service of over-the-air delivery remains the most efficient way to reach local audiences. And while larger audiences have returned to, or at least embraced the idea of returning to OTA television, the on-demand and viewer’s choice convenience of OTT services has captured the attention of these same audiences. This means that OTA broadcasters need to consider how OTT will figure into their future content delivery strategies.
Broadcasters and video service providers first embraced broadband delivery over the internet well over a decade ago, but have only recently started to embed this fully into their supply chains.
OTT-based content delivery is quickly maturing as a standard for content delivery across all content types and platforms. In this article we look at what it means to monitor a supply chain when using OTT delivery as a backbone for broadcast content.
At IBC 2022, Actus Digital will showcase its latest innovations in compliance logging, quality monitoring and alerting, advanced editing and content repurposing, and AI-based workflow solutions.
Our third and final part of this series looks at Quality Control & Compliance, which bring efficiency, confidence, and legal conformance to daily TV station operations.
The concept of leveraging the public Internet as the main infrastructure for widespread distribution of content, both for B2B and Direct-to-Consumer applications, is new to traditional broadcasters that have treated the digital side as a secondary silo to their linear channels, but that’s changing.
Actus Digital, a broadcast compliance logging, quality monitoring and alerting, advanced editing and content repurposing, and AI-based workflow solutions company, has announced that RTV Slovenija, Slovenia’s national public broadcaster, has deployed the company’s intelligent monitoring platform for tasks beyond traditional compliance.