These are nervous times for the big satellite platform operators and their shareholders as major DTH video service providers such as Sky and AT&T’s DirecTV increase their commitment to the Internet as an alternative delivery medium.
AlphaDogs is one of the west coast’s premiere post houses, but even they find the prospect of creating UHD projects challenging.
It is not just broadcasters and pay TV operators that have struggled to cope with the accelerating momentum behind OTT, because it has been just as challenging for their technology providers.
Since 2012, the number of original scripted shows introduced each year has been increasing at a dizzying pace. Past studies have found that most consumers are happy with this embarrassment of riches, saying they spend more of their time than ever before watching shows they “really like”.
But is it possible to have too much of a good thing and do viewers even know where to start?
With the continued evolution of the TV industry, established operators are working to develop their winning strategy to defend their existing business, while tapping into the consumers’ love affair with SVOD and other services. By taking the user experience as the essential element for future business decisions, they will be able to attract and retain the most valuable consumer segments, just as the distinction between pay-TV and OTT is blurring.
Live online video is booming worldwide, especially over mobile, but with big regional differences in drivers. The main factors in most cases are growing availability of OTT access to live sports and improved quality of service (QoS) over cellular networks. These factors are conspiring to boost consumption not just by volume but also duration of viewing, with 4G mobile services increasingly conducive to longer form content, whether on demand or live. Indeed, there is a fast growing move up to various formats of HD for online services even on mobile devices, according to recent data from USA-based video acquisitions firm LiveU.
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