Research from consumer tech market research firm Parks Associates has confirmed that the boom in mobile video viewing is having an impact on cord cutting.
Streaming wars are associated in the public mind with the intensifying battle for supremacy between Netflix, Amazon, Disney, Apple and a few others in the SVoD (Subscription VoD) field, but it also applies to the contention heating up between underlying protocols for low latency transmission of video over the Internet.
French online video service Netgem.tv has integrated the Amazon Alexa Video Skill APIs into its set top boxes, making content more readily searchable with navigation controlled by voice.
Thanks to Over-the-Top (OTT) streaming video, content owners and broadcasters have a very different relationship with the end consumer – often a direct one.
The prospect of sustained growth in OTT video consumption over the next five years at least has been reaffirmed in a study by Digital TV Research predicting that online TV episode and movie revenues will more than double from $68 billion in 2018 to $159 billion in 2024, with $17 billion added in 2019 alone.
OTT distribution is worlds apart from traditional unidirectional broadcasting in terms of its fundamental operation and viewing preferences.
The internet is a rapidly expanding collection of service providers, many in direct competition, transferring broadcaster video and audio streams alongside many other types of often conflicting data.