As web browsers move rapidly to sunset their support for Flash, companies that rely on Flash for video playback are being forced to make changes. Apple has led the charge in driving the need for this change by disabling Flash by default in Safari 10, and Chrome and Firefox are quickly following suit. Some media companies migrated to HTML5 video players in early 2016 in anticipation of these industry-wide changes, but others have remained in a ‘wait-and-see’ mode to see if Flash really is going away. Companies that haven’t moved to an HTML5 video player are now stuck between a rock and a hard-place. For them, it’s either risk the impact of Flash being disabled and react as needed, or remove this risk at the expense of making this migration an immediate priority. The reticence of those that remain reliant on Flash has to do with not being able to properly evaluate the risk and effort involved.
We’ve been closely involved in this transition with our customers, providing us a diverse and holistic view of what all is involved. Here are the major things you can expect, and why moving to HTML5 video sets your company up for future success.
In the world of pay-TV there is only one constant: the need for robust content protection. Despite standardization efforts across the industry, device fragmentation still poses a challenge for pay-TV service providers that want to offer secure premium content over the internet.
From PCs to tablets to smartphones, different video-enabled devices employ different security techniques to protect their content. While all platforms will implement a digital rights management (DRM) client or support a downloadable DRM component, the level of protection on offer differs widely.
Irdeto has joined more than 140 other companies in the Frog by Wyplay community, which provides pay TV software platforms to operators. Irdeto and Wyplay will be contributing an integrated middleware and security solution for broadcast, hybrid and OTT deployments.
There are more than 2.7 million adverts for devices that play out illegal streams of live content on e-commerce websites like Amazon, eBay and Alibaba according to research by Irdeto. The value of the billions of dollars broadcasters and content owners spend on live sports and entertainment content is undermined by online piracy. Because of this, pay TV services have become more expensive than ever before because they need to compete for viewers and subscribers while spending huge amounts on media rights.
For many OTT video distributors, rights management is a challenge. Given the alternative of lacking rights to manage, this is a good problem to have. But slow-paced integrations and makeshift solutions are creating costs and risks that competitive OTT players can ill afford.
NBC Olympics leveraged Akamai Technologies for online video streaming, website and video delivery and security solutions to support record digital distribution for Rio 2016. A total of 3.3 billion streaming minutes were delivered, 2.71 billion of which were live. One hundred million unique users tuned in to the coverage.