Our sports media COO featured in this article continues to reflect on how the D2C business opportunity drives their decisions about where content is made available, how content is created and produced for different audiences, and how the “D2C Bundle” is critical to media businesses.
This is a story about the COO of a media business, that shines a light on the thinking underway at the leading edge of the media industry, where the balance shift from Linear Broadcasting to D2C Streaming is firmly underway.
The first part of this article explained the set of requirements that appear in the most modern OTT Services from broadcasters launching their own App-based services in the 2020s. Here we inspect those requirements in the two broad areas of Content Monetization and Content Delivery.
In today’s highly competitive and dynamic media industry, traditional, on-premises supply chain infrastructure simply cannot deliver the agility and efficiency needed to successfully respond to multi-platform market demands. Without a cohesive, comprehensive management platform, it can be difficult to troubleshoot issues, identify opportunities for optimization, or, most importantly, have system-wide visibility.
Covid-19 may have changed the course of broadcasting but has not slowed its development, judging from NAB 2022, the first major industry show with a physical presence since before the pandemic.
Most national broadcasters in developed countries have app-based OTT services, many of which have been in place for over a decade. Less-developed national broadcasters still rely on YouTube, Social Media platforms, or their own websites to deliver OTT content to their audience.
Disney’s streaming division is partnering with US based telco Lumen Technologies to standardise CDN configuration metadata and associated application programming interfaces (APIs) to help online video service providers reach all their subscribers across diverse distribution networks.
As head of NewTek and later its NDI subsidiary for decades until last year, Dr. Andrew Cross was a big advocate of making technology accessible and affordable to a wide range of people. It just made good business sense to create an ecosystem and then allow users to experience some of it for free and build up from there.