Now that the FCC has approved ATSC 3.0 transmission, broadcasters need to get ahead of 5G.
International research and strategy consultancy, MTM, just released a report exploring challenges faced by the US broadcast industry in an increasingly OTT world. The study concludes that unless broadcasters move quickly to change how advertising is managed and sold, they risk being outmaneuvered by the major internet companies
Away from traditional broadcasting a revolution is happening. Live internet streaming is taking the world by storm with unprecedented viewing figures and improved accessibility for brands looking to reach better targeted audiences. The Live Explosion, hosted by the DPP in London and enabled by Dropbox, presented three live streaming experts to share their experience of this new phenomenon.
Television remote controls used to be simple devices; channel up, down, volume up, down and power on, off. Today, a television remote control may have 50 or more functions. Yet, viewers seldom use more than a few of those capabilities because they do not understand what the buttons do. Better remote control design is the solution.
Broadcast equipment suppliers continue to add new types of IT-centric functionality to their signal distribution and playout platforms, leveraging the cost and operational benefits of COTS hardware and Software Defined Networks (SDN) as a way to attract new types of customers that increasingly require the handing of hundreds or thousands of media streams simultaneously and are looking to for a cost-effective way to do it.
At IBC, Zixi announced new and expanded partnerships with several industry leaders including Harmonic, Ericsson, and Imagine Communications.