The features we love about OTT services – such as combined linear and on-demand content, multi-device viewing mobility, tailored viewing experiences, and in some cases better resolutions – are driving the general rapid uptake of OTT services.
Technical Services Group (TSG), a leading broadcast engineering and commercial AV solutions provider has been awarded the bid to upgrade the statewide microwave distribution system for Alabama Public Television (APT) to support ATSC 3.0 transmission. The project will require an upgrade of 30 locations with bi-directional, high-speed IP components from Vislink.
A core promise of OTT is greater customer satisfaction through a more personalised viewing experience. Instead of linear channels with scheduled content that we may or may not be interested in, OTT enables us to combine tailored VOD and Live content into a single viewing window. This specific personalised viewing dynamic tunes the experience more precisely for a consumer which in turn increases commercial value for advertisers and OTT operators. We should expect a win-win-win for consumer, advertiser and content provider.
Broadpeak, a provider of content delivery network (CDN) and video streaming technology, is using AWS Wavelength for streamlined video delivery over 5G networks.
Telco fixed access networks are “the last mile” to homes and commercial buildings. They play a key role in the delivery of OTT Video, and are undergoing big changes to support its growth. Telco fixed access networks were originally built in the 19th century to deliver telegraph services, evolving during the 20th century into telephone services. Today they provide vital telecommunications services supporting all aspects of a nation’s life including government, business, education and entertainment. Companies in this sector include the likes of British Telecom, Telecom Italia and AT&T. Over the last 30 years, the voice-first PSTN network has evolved to support data services over broadband, and today telco’s are deploying new data-first access networks.
T-Mobile, one of the big three cellular operators in the US, has abruptly dropped its TV streaming bundle six months after launch and instead lined up with Google to promote YouTube TV, as well as stepping up promotion of the latter’s Android TV platform.