Broadcasters around the world need to engage with mobile standardization efforts around the 5G banner to ensure their interests are represented in emerging technologies for converged networks combining fixed broadband with Wi-Fi and cellular transmission. This was a key takeaway from the annual EBU (European Broadcasting Union) state of the industry conference called Forecast, held at its Geneva headquarters late November 2016.
Consumer off the shelf technology (COTS) is providing broadcast TV facilities an economical foundation for technical growth in all directions.
Average viewing times on mobile devices has grown by more than 200 hours a year since 2012, according to the latest Ericsson ConsumerLab TV & Media Report. This action has driven up overall TV and video viewing by 1.5 hours a week. The report also shows that while both mobile video and on-demand TV viewing have soared over the past seven years, content discovery remains a huge frustration for consumers.
Today’s viewers can enjoy a wide variety of new digital services offered on a range of different platforms. Unfortunately, the typical user interface (UX) remains much the same as it was 25 years ago. To effectively engage viewers, content and service providers benefit by offering different UX options, according to the individual’s preferences.
EVS is enabling multi-cam viewing of VOD events where viewers can even select their desired camera angles over the C-Cast SaaS platform.
Mobile devices are increasingly used to consume video, but generally over WiFi in the home. However, the acceleration of mobile technology development and ultimately 5G networks could enable the wider use of cellular networks for live and on-demand video delivery, to mobiles as well as a viable alternative to fixed broadband to households. Ericsson’s Ulf Wahlberg, VP, Industry and Research Relations, Group Function Technology and Gordon Castle, Head of Strategy Area Mediacom at Ericsson provide The Broadcast Bridge with their expert take on the limits of 4G and the possibilities of 5G.