The traditional bundle that has been the common currency of pay TV almost since its inception will change beyond recognition over the next five years. That is one conclusion of a panel of European pay TV executives polled by Kudelski Group’s revenue security and multiscreen software subsidiary Nagra, as part of its Pay-TV Innovation Forum 2018.
Decentrix has announced an upgraded analytics package called BIAnalytix incorporating machine learning techniques to improve optimization of audience value and pricing for both content delivery and advertising campaign management.
Yospace and NexStreaming have announced an integration which iaims to simplify the route to market for broadcasters wishing to monetise their live HTML5 OTT streams.
With new challenges around every corner, broadcasters need all the help from technology they can get. In these two articles, tips to using viewer and audience data more effectively and ways to better measure a viewer’s quality of experience are suggested. Both articles provide guidelines for better business and system performance.
At last week’s Las Vegas CES, Sinclair Broadcast Group and Imagine Communications announced plans to work together to accelerate the development of a new, next-generation advertising management software platform to exploit the potential of the new monetization opportunities of ATSC 3.0 digital television technology.
International research and strategy consultancy, MTM, just released a report exploring challenges faced by the US broadcast industry in an increasingly OTT world. The study concludes that unless broadcasters move quickly to change how advertising is managed and sold, they risk being outmaneuvered by the major internet companies