Media and network services provider Tangerine Global and video technology firm MediaKind have released a jointly developed TV-as-a-Service (TVaaS) platform called CITRUS MediaFirst.
Contextual TV advertising is emerging as a big winner from the demise of cookies for tracking user behaviour in the wake of privacy concerns and legislation such as the EU’s GDPR (General Data Protection Regulation) implemented in May 2018.
Megacable, one of Mexico’s largest cable TV providers, is expanding its Xview+ OTT service to Android TV set-top boxes using the Viaccess-Orca TV Platform package.
Barring the unexpected, the broad themes of 2021 in broadcasting and media entertainment have already been sculpted by the unprecedented events of 2020.
All industry sectors have been impacted by Covid-19 during 2020 and broadcasting is no exception, with a common theme being acceleration of trends already in train, both positive and negative.