Its connected content distribution platform, which relies on AWS, is intended to enhance revenue by reducing encoding, streamlining workflows and automating analytics.
At the 2018 IBC Show, Crystal highlightied their new Crystal Connect with VidTime, which allows users to deploy addressable advertising across all broadcast advertising inventory including scheduled programming and live sports or news. Additionally, it can be deployed across all platforms from traditional television delivered by cable & satellite to connected TVs via OTT.
IBC 2018 will be the launch of a targeted advertising solution to support Augmented Reality (AR) using the API integration of Amazon Web Services (AWS) Elemental MediaTailor. The Accedo AR experience is designed to give a TV viewer a more personalized and engaging second-screen experience for long-distance sporting events like marathons, rally or bicycle races.
ZOO Digital will showcase its new scenario planner for digital TV and movie distribution at IBC 2018. The planner will be made available to content owners who wish to prepare worldwide distribution projects to digital platforms.
Innovation in the media and entertainment industry is at an all-time high with devices, backend technologies, operating systems and consumer behaviors constantly evolving. A key element of this evolution is how viewers see, experience, navigate and consume the content they want. Which is why delivering an effective user interface (UI) for video consumption is a top priority for any provider that wants to remain competitive.
Sometimes the package makes the product, and some media outlets just won’t air classic shows unless they are in true High Definition.
