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Surveyor ABR Active, Telestream iQ’s ABR streaming QoE and QoS monitoring technology, is integrated within Verimatrix Streamkeeper Multi-DRM, available in the Verimatrix Secure Delivery Platform.
Analytics and monitoring are now more critical than ever for media supply chains to deliver on various targets, including customer retention, regulatory compliance, revenue generation through effective targeting of ads and content, and efficient use of network resources.
Over-the-air (OTA) broadcasters have strong concerns about how to distribute content in fast and efficient ways. There is no question that the one-to-many service of over-the-air delivery remains the most efficient way to reach local audiences. And while larger audiences have returned to, or at least embraced the idea of returning to OTA television, the on-demand and viewer’s choice convenience of OTT services has captured the attention of these same audiences. This means that OTA broadcasters need to consider how OTT will figure into their future content delivery strategies.
OTT-based content delivery is quickly maturing as a standard for content delivery across all content types and platforms. In this article we look at what it means to monitor a supply chain when using OTT delivery as a backbone for broadcast content.
Streaming dominates media supply chains far more than it did even at the time of the last IBC with a physical presence in 2019.
One of the key trends at IBC 2022 is virtualization and moving to cloud-native infrastructures. Manufacturers and users want to improve workflow efficiencies with whole cloud ecosystems and data.
The concept of leveraging the public Internet as the main infrastructure for widespread distribution of content, both for B2B and Direct-to-Consumer applications, is new to traditional broadcasters that have treated the digital side as a secondary silo to their linear channels, but that’s changing.
Internet streaming is a gamechanger, one that is impacting not just how content is consumed but how content is produced, delivered, and measured. The advent of the digital set-top-box established the foundation for the freedom consumers have today through video on demand (VoD) services. The emergence of the set-top-box as a connected device has now forever changed how content producers and consumers embrace television.
