2018 NAB Show Event Channel

The #1 source of technology content in the broadcast & media industry, by the editors of The Broadcast Bridge - filtered by category.

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Decentrix Upgrades its Analytics Platform With Machine Learning February 27th 2018 - 09:00 AM

Decentrix has announced an upgraded analytics package called BIAnalytix incorporating machine learning techniques to improve optimization of audience value and pricing for both content delivery and advertising campaign management.

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Yospace & NexPlayer Integration Will Help Broadcasters Monetize Live Streams February 23rd 2018 - 10:00 AM

Yospace and NexStreaming have announced an integration which iaims to simplify the route to market for broadcasters wishing to monetise their live HTML5 OTT streams.

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Articles You May Have Missed – January 31, 2018 January 31st 2018 - 08:00 AM

With new challenges around every corner, broadcasters need all the help from technology they can get. In these two articles, tips to using viewer and audience data more effectively and ways to better measure a viewer’s quality of experience are suggested. Both articles provide guidelines for better business and system performance.

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A major manufacturer and a major station group team up to move ATSC 3.0 monetization forward.

Imagine and Sinclair Sharpening New ATSC 3.0 Sales Tools January 19th 2018 - 12:05 PM

At last week’s Las Vegas CES, Sinclair Broadcast Group and Imagine Communications announced plans to work together to accelerate the development of a new, next-generation advertising management software platform to exploit the potential of the new monetization opportunities of ATSC 3.0 digital television technology.

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Broadcasters and MVPDs face new and serious challenges from other content delivery systems.

Broadcasters Need Advanced Advertising Technology to Combat Internet Challengers December 28th 2017 - 12:05 PM

​International research and strategy consultancy, MTM, just released a report exploring challenges faced by the US broadcast industry in an increasingly OTT world. The study concludes that unless broadcasters move quickly to change how advertising is managed and sold, they risk being outmaneuvered by the major internet companies

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New research shows that Netflix has as many customers as does all pay TV providers combined. How can one standout in the crowd?

How Viewers Find Content December 27th 2017 - 01:00 PM

Since 2012, the number of original scripted shows introduced each year has been increasing at a dizzying pace. Past studies have found that most consumers are happy with this embarrassment of riches, saying they spend more of their time than ever before watching shows they “really like”.

But is it possible to have too much of a good thing and do viewers even know where to start?

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