Barring the unexpected, the broad themes of 2021 in broadcasting and media entertainment have already been sculpted by the unprecedented events of 2020.
All industry sectors have been impacted by Covid-19 during 2020 and broadcasting is no exception, with a common theme being acceleration of trends already in train, both positive and negative.
After a year like 2020, predicting the future is scary business. However there are several leading-edge technologies—many borrowed from the IT and consumer-facing industries—that certainly look to make a significant impact on video production and broadcasting in 2021. Here are some, in no particular order, that will see continued implementation and streamline production and distribution workflows. To date we’ve seen these new tools begin to alter the way video production and distribution is done, helping the industry move forward and media businesses grow, and that’s certain to continue in new and exciting ways.
MediaKind has launched Mediaroom Play, a new client addition enabling operators to deploy set top boxes (STBs) running on Android TV.
MediaKind, the video technology company spun out of Ericsson in 2018, has published a Sports D2C Forecast for 2021 finding that almost all rights holders are looking towards direct consumer video platforms to engage more deeply with their fan base.