Broadcasters, pay TV operators and Telcos are failing to harness subscriber data and analytics to engage consumers and customers. Yet they rank customer experience as top priority and believe they must improve it to be competitive so there is a disconnect between their aspirations and current application of data analytics.
Adobe Ad Cloud has announced a new partnership with Flashtalking. The collaboration will make identity-based ad management and insights for advertisers possible. The partnership was created in response to the ever-growing issue of large media owners and technology platforms limiting data access for companies, while reducing the scope of their independent measurements.
The technical advantages of software-centric video processing/production architectures have been touted for some time now, but for the risk-takers, it turns out the biggest benefit for content distributors could be financial in nature.
Audiences are moving away from the traditional method of watching TV - the Saturday morning cartoon ritual is no longer a reality for most young people. Instead they’re consuming content anywhere, anytime and on any screen. This sea change in the way audiences consume video means the industry must also make sweeping changes in the way audiences are measured. Parrot Analytics says it has flipped the script on measurement - instead of tracking only views for a show, it operates on a principle called global audience demand for content.
Broadcast television has witnessed many advances in technology since the first electronic images were transmitted in the 1930’s, and none have been as influential or disruptive as IP. But are we now at the dawn of the perfect win-win outcome? Can manufacturers, entrepreneurs, and broadcasters all equally gain from IP migration?
Its connected content distribution platform, which relies on AWS, is intended to enhance revenue by reducing encoding, streamlining workflows and automating analytics.