Recent Content

London based Paywizard has expanded into data analytics from its roots in billing and customer relationship management.

European Broadcasters Slow to Exploit Data Analytics in Post OTT Age October 26th 2018 - 10:00 AM

Broadcasters, pay TV operators and Telcos are failing to harness subscriber data and analytics to engage consumers and customers. Yet they rank customer experience as top priority and believe they must improve it to be competitive so there is a disconnect between their aspirations and current application of data analytics.

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Adobe Ad Cloud

Adobe Ad Cloud Advances The Personalisation Of TV Advertising October 25th 2018 - 08:00 AM

Adobe Ad Cloud has announced a new partnership with Flashtalking. The collaboration will make identity-based ad management and insights for advertisers possible.​ The partnership was created in response to the ever-growing issue of large media owners and technology platforms limiting data access for companies, while reducing the scope of their independent measurements.

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The unique Sky News “Who’s Who” app was used live and on-demand by 800,000 users in 200 countries to help identify wedding guests on screen.

Innovation At Sky News Pays Off Big October 16th 2018 - 12:05 PM

The technical advantages of software-centric video processing/production architectures have been touted for some time now, but for the risk-takers, it turns out the biggest benefit for content distributors could be financial in nature.

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The DNA Of Demand September 27th 2018 - 05:00 PM

Audiences are moving away from the traditional method of watching TV - the Saturday morning cartoon ritual is no longer a reality for most young people. Instead they’re consuming content anywhere, anytime and on any screen. This sea change in the way audiences consume video means the industry must also make sweeping changes in the way audiences are measured. Parrot Analytics says it has flipped the script on measurement - instead of tracking only views for a show, it operates on a principle called global audience demand for content.

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IP - A Golden Opportunity ? September 25th 2018 - 10:00 AM

Broadcast television has witnessed many advances in technology since the first electronic images were transmitted in the 1930’s, and none have been as influential or disruptive as IP. But are we now at the dawn of the perfect win-win outcome? Can manufacturers, entrepreneurs, and broadcasters all equally gain from IP migration?

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​Verimatrix Offers New Content Distribution Model With Viewthority September 19th 2018 - 06:00 PM

Its connected content distribution platform, which relies on AWS, is intended to enhance revenue by reducing encoding, streamlining workflows and automating analytics.

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