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Here we begin a new five-part series looking at the current security landscape for OTT and streaming services.
The Edge network scales with the audience. The more people that stream concurrently, or the higher the average bitrate requested by a consistently sized audience, the more capacity the Edge network needs. Achieving best possible efficiency at the Edge requires intelligently managing content and performance monitoring, tuning the infrastructure specifically for video, and correctly locating the video delivery capacity.
The criticality of service assurance in OTT services is evolving quickly as audiences grow and large broadcasters double-down on their streaming strategies.
At its core, the network-side can be an early warning system for QoS, which in turn correlates to actual QoE performance.
Premium live sports streaming, global distribution, and mobile streaming are key OTT themes for IBC 2023. This puts the spotlight on performance and ultra-low and latency streaming, as well as security of mobile apps and unauthorized devices. Other themes include energy efficiency and sustainability; support for targeted advertising with the proliferation of FAST (Free Ad Supported TV) channels; and global content distribution.
The features we love about OTT services – such as combined linear and on-demand content, multi-device viewing mobility, tailored viewing experiences, and in some cases better resolutions – are driving the general rapid uptake of OTT services.
Meeting the growing demands of the streaming tsunami requires efficiency and optimization in all areas. Here we focus on intelligent, dynamic distribution and storage between Origin and Edge.
Monitoring and Compliance vendors are out in force at IBC 2023 to show they are addressing current challenges faced by broadcasters and service providers, in live streaming, remote monitoring, and quality assurance especially.