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LTN Global Launches Universal Signaling Solution For Addressable TV Advertising April 21st 2021 - 09:30 AM

LTN Target delivers ad decisioning and ad signaling system integration that enables national linear addressable advertising across all platforms.

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Contextual ads can now tap into features embedded within images, not just the overall content (image courtesy of Thinkbox, UK).

Contextual Advertising Rises Again From Ashes Of Cookies March 26th 2021 - 09:00 AM

Contextual TV advertising is emerging as a big winner from the demise of cookies for tracking user behaviour in the wake of privacy concerns and legislation such as the EU’s GDPR (General Data Protection Regulation) implemented in May 2018.

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Broadpeak Enriches BkYou Ad Personalization Package March 11th 2021 - 09:30 AM

Broadpeak, a French provider of content delivery network (CDN) and video streaming technology for content providers and pay TV operators, has announced the next generation of its BkYou ad personalization package.

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The DVB Project Office is located at the headquarters of the European Broadcasting Union (EBU) in Geneva, Switzerland.

DVB Adds Watermarking Option For Inserting Targeted Ads In Linear Broadcasts March 8th 2021 - 09:00 AM

DVB has added watermarking as an option for signalling where targeted ads or other content should be inserted within linear broadcast streams. This is an update to its DVB Targeted Advertising specification originally unveiled in November 2019. The addition is aimed particularly at linear broadcasts delivered to internet connected TVs via operator-controlled set top boxes (STBs).

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Broadcasting group RTL is headquartered in Luxembourg, although Germany is its biggest market.

RTL Sells SpotX Programmatic Advertising Platform To Magnite February 25th 2021 - 09:00 AM

The programmatic advertising field is heating up as Luxembourg based broadcaster RTL Group sells its platform SpotX to US online ad group Magnite for $1.17 billion.

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Targeting Offers Traditional Pay TV Hope Of Stemming Advertising Loss To Digital January 29th 2021 - 09:00 AM

Recent survey data charting loss of viewers and revenues to OTT service providers and digital platforms makes grim reading for traditional commercial broadcasters and pay TV operators, as the Covid-19 coronavirus pandemic accelerates these trends that were already taking place.

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