At the 2018 IBC Show, Crystal highlightied their new Crystal Connect with VidTime, which allows users to deploy addressable advertising across all broadcast advertising inventory including scheduled programming and live sports or news. Additionally, it can be deployed across all platforms from traditional television delivered by cable & satellite to connected TVs via OTT.
It’s not quite game, set, and match for traditional broadcasters when it comes to sports, but the writing is certainly on the wall. At a time when content has become commoditized, meaning the old adage of “build it and they will come” has never been less relevant. How should OTT providers respond?
As part of the company’s commitment to SaaS, Harmonic demonstrated the advanced capabilities available in the cloud with VOS360 video SaaS. Officials say it offers new cost savings and monetization opportunities for content owners and video service providers.
Crystal Connect with VidTime initiates precise ad/program boundary markers enabling frame accurate ad stitching by AWS Elemental MediaTailor.
Kaltura, New York based provider of video technology geared towards cloud TV services, has unveiled its Advanced Advertising package in time for demonstration at IBC 2018 in Amsterdam.
YOUBORA is the most advanced and holistic suite of integrated video analytics and business intelligence for broadcasters, OTTs, telcos and media companies. The new version considerably widens the array of YOUBORA’s algorithms and data processing to the entire session, not just video playback.