As web browsers move rapidly to sunset their support for Flash, companies that rely on Flash for video playback are being forced to make changes. Apple has led the charge in driving the need for this change by disabling Flash by default in Safari 10, and Chrome and Firefox are quickly following suit. Some media companies migrated to HTML5 video players in early 2016 in anticipation of these industry-wide changes, but others have remained in a ‘wait-and-see’ mode to see if Flash really is going away. Companies that haven’t moved to an HTML5 video player are now stuck between a rock and a hard-place. For them, it’s either risk the impact of Flash being disabled and react as needed, or remove this risk at the expense of making this migration an immediate priority. The reticence of those that remain reliant on Flash has to do with not being able to properly evaluate the risk and effort involved.
We’ve been closely involved in this transition with our customers, providing us a diverse and holistic view of what all is involved. Here are the major things you can expect, and why moving to HTML5 video sets your company up for future success.
The goal of Adobe’s TV Media Management system is not more ads, but more relevant ads. That’s good for both viewer and the advertiser.
AdSparx patent pending server-side ad insertion technology defeats ad blockers and delivers seamless TV-like experience while showcasing ads. AdSparx supports personalized targeted ads for DRM protected streams for popular protocols like MPEG-DASH, HLS and Smooth.
Consumer off the shelf technology (COTS) is providing broadcast TV facilities an economical foundation for technical growth in all directions.
Imagine Communications is offering an extension to its unified distribution initiative, this one focused on regional ad distribution. The Regional Advertising Distribution System (RADS) is designed to provide broadcast stations, MVPDs and cloud providers with the ability to increase ad-generated revenue through regional and localized targeting of commercials by combining OTT, cacheable content delivery technology with dynamic advertising insertion into a QAM-compatible TS output.
Imagine Communications plans substantiate their delivery of “the Future of TV Today” at IBC 2016. They plan to do so by unveiling their latest innovations, demonstrating the widespread interoperability of their solutions, and presenting a series of knowledge-sharing seminars featuring thought leaders from across the media and entertainment and IT industries.