The Society of Motion Picture and Television Engineers (SMPTE), the organization whose standards work has supported more than a century of technological advances in entertainment technology, has published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media’s audio watermarking technology, an open solution available for licensing and paves way for streamlined cross-platform measurement by enabling faster and more accurate tracking and audience measurement of content and ads across media
Released at NAB, Aveco’s Ad Juggler allows operators hit one key to execute the proper type of sponsorship as a video and/or graphic. Ad also is posted to the as-run log, and reconciled to traffic and billing.
SeaChange International has unveiled a new cloud-based video management and delivery platform called PanoramiC that helps video providers optimize and personalize their subscribers’ video experience. It’s a part of a new companywide initiative called cFlow that leverages the company’s existing software products into a tightly integrated platform that provides video providers with a comprehensive set of tools for video management and personalization.
In an effort to attract subscribers, many of today’s most popular video service providers are now looking past simple online video streaming and towards creating a personalization pipeline to each individual user’s IP address. Certainly accommodating consumers that want to watch video whenever and wherever they want is important, but to generate recurring income, they have undertaken steps to create highly interactive and “authentic” sessions with users that these content providers can leverage in a number of ways.
New Crystal technology makes distributed playout possible so broadcasters can easily personalize graphics and replace ads on any video channel distributed via cable, satellite or Over-The-Top.
Edgeware will debut a number of new features that have been added to its online TV delivery platform. The company will also present customer use cases alongside the results of its own research into how forensic watermarking affects the behavior of viewers watching pirated content.