The programmatic advertising field is heating up as Luxembourg based broadcaster RTL Group sells its platform SpotX to US online ad group Magnite for $1.17 billion.
Recent survey data charting loss of viewers and revenues to OTT service providers and digital platforms makes grim reading for traditional commercial broadcasters and pay TV operators, as the Covid-19 coronavirus pandemic accelerates these trends that were already taking place.
TV audience measurement has been moving steadily from households to individuals in line with the decline in family viewing around the big screen and rise in OTT consumption on connected devices.
With a mature cloud-based product strategy and a new CEO, MediaKind is looking to help customers reduce latency and maintain quality for their enterprise-level video processing and delivery infrastructures. This IT-centric product road map, developed over the past 18 months, includes support for ST 2110 workflows and access to microservices that enables channels to be launched quickly and efficiently… and taken down equally fast.
The ViacomCBS Pluto TV AvoD (Advertising VoD) service has launched in Spain, increasing its European orbit to five countries.
It means broadcasters can maximize revenue by moving live content to the C3 window sooner for VOD and OTT content.