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Globecast will debut its new Server Side Dynamic Ad Insertion technology that is creating new revenue streams for content owners.

Globecast To Highlight Server Side Dynamic Ad Insertion At NAB 2019 February 19th 2019 - 01:00 PM

At NAB 2019, Globecast will debut its new Server Side Dynamic Ad Insertion (SSDAI) technology that works by dynamically detecting and substituting the broadcast ads with more personalized or targeted ads. Several premium over-the-top streaming video environments have begun deploying such technology with a high degree of success.

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More people are choosing to watch even major events on a small screen.

Streaming Competes with Broadcast at Super Bowl LIII February 1st 2019 - 12:05 PM

Thanks to improved streaming technology, a lot more fans are going to be watching the Super Bowl on mobile screens.

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Wurl is hoping to cash in on the gathering connected TV advertising boom.

Wurl launches AdSpring for Connected TVs January 30th 2019 - 11:00 AM

Wurl, a California based network for internet-based video and advertising distribution, has launched its AdSpring for Connected TVs package.

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Luxembourg’s RTL Group operates in Germany and several other European markets.

RTL Buys UK Targeted Advertising Firm Yospace January 17th 2019 - 01:00 PM

Luxembourg’s broadcaster and content producer RTL Group has acquired UK-based provider of advanced advertising technology Yospace in a bid to boost revenues.

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The new Octopus News software lets users publish content to social platforms or websites directly.

Octopus Newsroom Shows Latest Software At BES Expo January 15th 2019 - 01:00 PM

At the BES Expo in New Delhi, Octopus Newsroom will introduce the latest version of its on-air and on-line news-publishing platform, featuring an expanded range of task-specific modules.

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Yospace is based in Staines, UK.

Reducing Ad Load For OTT Boosts Viewer Engagement December 12th 2018 - 09:00 AM

Reduction in ad load combined with addressable advertising can boost viewer engagement significantly in the OTT arena.

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