StreamGuys, a content delivery network and streaming media provider, will launch new video features in its cloud-based SGrecast live stream repurposing platform.
For most multi-channel content distributors, monitoring commercial breaks and commercial playout can be a trick endeavor, often left to the most technically savvy engineer at the facility. DNF Controls has developed a new DPI signaling/system monitoring platform that makes it easier for non-technical staff to keep a close eye on the revenue-generating part of the content distribution chain.
Every year the NFL Super Bowl creates a level of excitement uncommon for most sporting events and this year’s event was no exception. The broadcast provided viewers with a dazzling Lady Gaga half-time show and the stunning and record-breaking, come from behind 34 – 28 win by Tom Brady and the New England Patriots.
Super Bowl LI will stream live online for free but with insertion of local ads for the first time. The ads will be dynamically inserted based on where a viewer is watching the NFL’s championship contest.
As web browsers move rapidly to sunset their support for Flash, companies that rely on Flash for video playback are being forced to make changes. Apple has led the charge in driving the need for this change by disabling Flash by default in Safari 10, and Chrome and Firefox are quickly following suit. Some media companies migrated to HTML5 video players in early 2016 in anticipation of these industry-wide changes, but others have remained in a ‘wait-and-see’ mode to see if Flash really is going away. Companies that haven’t moved to an HTML5 video player are now stuck between a rock and a hard-place. For them, it’s either risk the impact of Flash being disabled and react as needed, or remove this risk at the expense of making this migration an immediate priority. The reticence of those that remain reliant on Flash has to do with not being able to properly evaluate the risk and effort involved.
We’ve been closely involved in this transition with our customers, providing us a diverse and holistic view of what all is involved. Here are the major things you can expect, and why moving to HTML5 video sets your company up for future success.
The goal of Adobe’s TV Media Management system is not more ads, but more relevant ads. That’s good for both viewer and the advertiser.