At NAB 2019, Globecast will debut its new Server Side Dynamic Ad Insertion (SSDAI) technology that works by dynamically detecting and substituting the broadcast ads with more personalized or targeted ads. Several premium over-the-top streaming video environments have begun deploying such technology with a high degree of success.
Thanks to improved streaming technology, a lot more fans are going to be watching the Super Bowl on mobile screens.
Wurl, a California based network for internet-based video and advertising distribution, has launched its AdSpring for Connected TVs package.
Luxembourg’s broadcaster and content producer RTL Group has acquired UK-based provider of advanced advertising technology Yospace in a bid to boost revenues.
At the BES Expo in New Delhi, Octopus Newsroom will introduce the latest version of its on-air and on-line news-publishing platform, featuring an expanded range of task-specific modules.
Reduction in ad load combined with addressable advertising can boost viewer engagement significantly in the OTT arena.