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According to Parks Associates, more than 310 million connected households will have at least one OTT service by 2024. The recent explosion in video consumption on every screen has opened up new opportunities for service providers while also creating some challenges.
Targeting adverts on the basis of user behavior rather than just known preferences or attributes can improve general engagement but especially derive revenues from less popular content or light TV viewer categories.
The video streaming tide has been accelerated by the Covid-19 pandemic, but will continue to flow as relative normality returns, driving demand to monetize online content not just through subscriptions but also advertising.
Zixi has announced an integration and partnership with Ad Insertion Platform (AIP), a market-leading provider of ad insertion solutions for broadcast and OTT environments with the patented DAIConnect SSAI platform, allowing content providers different ways to monetize live channels.
Broadcast Traffic Systems’ AVOD can take a single VOD asset and create a mini schedule for playout. It can also create breaks within the VOD asset as well as scheduling all associated promotional and branding events.
LTN Target delivers ad decisioning and ad signaling system integration that enables national linear addressable advertising across all platforms.
Contextual TV advertising is emerging as a big winner from the demise of cookies for tracking user behaviour in the wake of privacy concerns and legislation such as the EU’s GDPR (General Data Protection Regulation) implemented in May 2018.
Broadpeak, a French provider of content delivery network (CDN) and video streaming technology for content providers and pay TV operators, has announced the next generation of its BkYou ad personalization package.