Controlling content quality for delivery in an increasingly diverse array of formats to multiple platforms is time-consuming and costly, particularly in the rush to prepare and exchange file-based media between post production, distribution and broadcast facilities. There are now ways to automate that time-consuming process, but the question broadcasters and facilities houses should ask themselves when they are considering an investment in auto-QC technology is, “Does this auto-QC software just tell me where the problems, are or will it tell me where they are and fix them for me”?
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