Imagine Communications has partnered with HP to help media and entertainment companies implement private, virtual video delivery infrastructures in the cloud. The relationship includes a proof of concept that uses Imagine’s software-based solutions and HP’s global scale and power in hardware, storage and managed private cloud solutions.
Cloud operations have been steadily gaining a foothold in broadcasting over the last five years but there are still limits to how much it can do and reservations about what it should be used for in TV and post-production. In particular there has been doubt over the viability of full editing using the technology but ahead of NAB 2015 Adobe has announced that its Anywhere collaborative workflow system can run in conjunction with platform provider Aframe’s remote server network to do exactly that.
Primestream has released Xchange Media Cloud a Software-as-a-Service asset management platform using Microsoft Azure.
Comcast has selected Elemental video processing software to power encoding for its X1 DVR. Last year, Comcast began offering customers the X1 DVR with cloud technology, which lets customers record TV shows and movies in the cloud to enjoy at home or on-the-go across devices. While in the home, X1 DVR provides access to the program guide on any device and nearly the entire channel lineup, as well as the Xfinity On Demand library.
MAM developer Cinegy will present ‘Cloudy With a Chance of Media’ in a series of on-booth seminars at NAB 2015.
Aframe will launch the next generation of its cloud video collaboration platform at NAB. Calling it the Spring Release, the updated version will include expanded search and discovery features, enhanced multimedia format handling for non-video assets such as audio files, graphic files and documents, and a new approvals workflow for more streamlined feedback between users. The release is designed to make the management of professional video and production assets more efficient, accessible and cost effective, the company said.
Media interoperability standards, and the lack of them, are a hot potato for broadcasters and the content production community as we head into NAB. The central issue is that there are too many standards and even variations within standards. Media management and distribution company Yangaroo explains the headache and puts forward its own solution to the impasse.
At NAB The Broadcast Bridge met up with senior executives from satellite service provider STN. Mitja Lovsin, STN’s sales and marketing director, talked about the market, and an exciting new project that will use HEVC encoding and is to air late summer, 2015. STN, the Satellite Telecommunications Network, is based in Slovenia and uplinks 500 channels from their teleport. The company also provides playout facilities for 50 of those channels.
It’s hard to remember a time when over-the-air television broadcasters faced more difficult choices about their future.
World-class learning opportunities abound in NAB exhibits and technical sessions.