What is a video server and why do I need one? November 20^th 2014 - 11:16 AM

Let’s start with two interesting and, maybe, surprising facts: “TV advertising remains the most effective form of advertising and creates the most profit for businesses…. Television commercials have yielded an average profit return of £1.79 for every £1 invested during 2011-14.”

NEP’s “The Wall” Simplifies Monitor Wall Configuration In Control Rooms November 18^th 2014 - 08:15 PM

Apple iPad app significantly reduces set up time for multi-view control rooms.

The Anatomy of the IP Network, Part 3 November 17^th 2014 - 02:00 PM

In this third and last part of the series on IP networking, we will look at the components that make up the network infrastructure.

Social media activity boosts catch up viewing November 13^th 2014 - 05:58 PM

Clear evidence that social network activity around a linear broadcast drives subsequent catch up viewing has come from a study by Nielsen, the world’s leading TV audience measurement specialist. This is significant for broadcasters in that time shifted viewing within the seven day window after linear showing now accounts f…

Making “The Call” From Miles Away November 12^th 2014 - 09:22 AM

The goal is to cut down on the wait time. If you ask any avid sports fan, and maybe some casual observers as well, the biggest problem with instant replay reviews during live sports games is that the referees, or more recently umpires, take too long to make a call—e…

Applied Technology: Subtitling of Streaming Programs November 12^th 2014 - 01:20 AM

Equal access legislation in the UK, US and other countries has led to widespread captions and subtitles for broadcast services. However, despite the efforts of a number of lobbying groups, availability of captions on video-on-demand services, including those streamed via the internet, have been slow to take off. This article…

The future is virtual, the present is dedicated November 11^th 2014 - 05:15 PM

Dedicated hardware servers running fully integrated software have long formed the preferred technical solution for broadcasters’ playout. Easy to install, configure and operate, they continue to be the preferred choice for any new broadcast channel. They are highly compact, easy to maintain and extremely cost-efficient. Additional channels can be added…

Applied Technology: AdStore – Bridging the Gap Between Linear and Non-Linear Advertising Models November 10^th 2014 - 08:50 PM

Broadcasters and content owners tend to look at the world of television and advertising as divided into linear and non-linear. The two models do have much in common; content, monetization, tracking, and invoicing, for example. However, there are clear differences between broadcast and targeted-delivery models; the use of indirect versus…

Applied Technology: Smarter Workflows for Multi-platform Delivery November 10^th 2014 - 07:55 PM

With the advent of rapidly changing consumer viewing habits and literally billions of portable devices accessible around the world, media companies are being challenged like never before to meet the demand or be left behind. Expanding a content provider’s reach is what all the fuss is about. The primary t…

The Anatomy of the IP Network, Part 2 November 10^th 2014 - 02:00 PM

This is the second in the series and here we will begin to get into a more granular discussion of the IP addresses and network transmission protocols. It is important to understand the different transmission and addressing protocols as devices, applications and systems each have specific requirements based on their…