Contextual Advertising Rises Again From Ashes Of Cookies March 26^th 2021 - 09:00 AM

Contextual TV advertising is emerging as a big winner from the demise of cookies for tracking user behaviour in the wake of privacy concerns and legislation such as the EU’s GDPR (General Data Protection Regulation) implemented in May 2018.

Analytics, Targeting, Mobile And Privacy To Thrive In 2021 January 14^th 2021 - 09:00 AM

Barring the unexpected, the broad themes of 2021 in broadcasting and media entertainment have already been sculpted by the unprecedented events of 2020.

Covid Shuffles The Broadcasting Pack January 7^th 2021 - 09:00 AM

All industry sectors have been impacted by Covid-19 during 2020 and broadcasting is no exception, with a common theme being acceleration of trends already in train, both positive and negative.

IT-Centric Technologies Will Continue To Alter Traditional Video Production January 5^th 2021 - 09:00 AM

After a year like 2020, predicting the future is scary business. However there are several leading-edge technologies—many borrowed from the IT and consumer-facing industries—that certainly look to make a significant impact on video production and broadcasting in 2021. Here are some, in no particular order, that will see continued implementation and…

Instant Answers From The Universe October 23^rd 2019 - 09:00 AM

Quantum computing is the biggest mathematical and computational breakthrough in the history of the known world.

Comcast Accuses Google Of Abusing Privacy Regulations To Block Ad Competitors October 16^th 2019 - 09:00 AM

A case brewing in the USA between Comcast’s video advert division FreeWheel and Google could have major ramifications for the future of video advertising as it converges with online.

OTT Fragmentation Gives Hope to Legacy Operators June 3^rd 2019 - 09:00 AM

Increasing OTT fragmentation is creating a new and perhaps last opportunity for traditional pay TV operators to seize back some control from major online service providers by re-aggregating online content under common UIs and recommendation engines.

Giving Sports Fans A Cloud-Based Experience May 15^th 2019 - 10:00 AM

With consumer adoption of OTT services and viewing of live sporting events on mobile devices at an all-time high, content creators and distributors are working hard to fine-tune their infrastructures and workflows to meet demand. For many, this has meant leveraging the flexibility and scalability of cloud-based computing and artificial…

Augmented Reality the Next Revolution January 30^th 2019 - 09:00 AM

While the consumer electronics industry focuses on bigger displays and ever higher resolution, there are pioneers developing a more compatible technology, augmented reality television. How close is it and what are the benefits?

Applied Technology: The VidOps Manager - Why You May Need One December 27^th 2018 - 10:00 AM

Traditionally, most video content teams operated within a well-defined and narrow scope. Also, the tools, data and processes used were siloed within their organizations. But such a solution is no longer sufficient to manage today’s multichannel distribution workflows.