Pay TV Analytics Market Set to Double in Five Years Through Unified Data Collection July 27^th 2017 - 08:00 AM

Competition in pay TV will drive rapid growth in the video analytics market to reach $3.7 billion by 2022, more than double the $1.8 billion of 2017.

Accurately Valuing Your Media Assets With Data You Can Trust February 16^th 2017 - 04:00 PM

For every media organization, accurately valuing media assets is critical to understanding and maximizing potential revenues. This is particularly true given the costs and challenges of creating, distributing, and monetizing content — whether TV series, news programming, or feature film — from production and premiere through syndication.

Securing the Future of Pay TV Analytics January 8^th 2016 - 12:05 PM

The TV industry is undergoing seismic change with the rapid increase in multiscreen viewing to the partial detriment of the big screen and the corresponding arrival of new threats and opportunities. Some of the threats are competitive but others are security related. Some of the latter are specific to TV,…

Viewpoint: Big Data Analytics Pivotal to Future Of Pay TV November 24^th 2015 - 04:00 PM

When we look at the various TV packages available today, the vast majority of pay-TV service providers are failing to maximize the amount of data that can be attributed to all the content that is watched by viewers. Yet, in an era where personalization will be one of the biggest…

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