The Fastest Memory Cards Available Today March 5^th 2018 - 11:00 AM

No memory card manufacturer has ever gotten a complaint about a card being too fast. Today, video cameras continually feature higher resolution and less compression, resulting in the need for cards of greater speed and capacity. It is a game that is constantly changing.

JEDEC Announces UFS 3.0 Flash Storage Standards, Allowing 8K Video on Portable Devices February 22^nd 2018 - 09:00 AM

JEDEC, the standards group for the microelectronics industry, has announced the UFS 3.0 flash storage standard, which allows speeds of 2.9 GB/s and lower power consumption. It paves the way for 8K video on smartphones.

DP Judd Overton shoots Netflix/ABC ‘The Letdown’ with VariCam LTs November 21^st 2017 - 12:06 PM

Netflix and the Australian Broadcast Corporation (ABC) have partnered to produce a new comedy series, The Letdown. The series was shot by cinematographer Judd Overton with Panasonic VariCam LT cameras, chosen for their look, especially naturalistic skin tones.

The Changing Face of Data Storage November 7^th 2017 - 01:50 PM

In the world of video production, change in data storage comes so fast it is often out of sight, out of mind. For some applications, we have switched in the past few years from hard drives to flash memory. Each new model of gear we buy — whether cameras or editing — acc

Important! Exercise Your SSDs (Like Any Other Drive) August 15^th 2017 - 11:00 AM

Spinning disk (HDD) and flash storage (SSD) drives are nearly the same cost these days, so it’s no surprise that broadcasters are turning increasingly to SSDs for long-term storage of our most critical media files. But did you know that SSDs and camera memory cards should be powered up f

Deciphering the Complex Jargon of SD Cards August 9^th 2017 - 09:00 AM

SD memory cards may all look the same, but as any experienced user knows there are now a myriad of different types of cards at a range of prices — all defined by complex terminology on each card. It has become essential for buyers to learn what all the jargon means. H

AJA Ki Pro Ultra Plus Now Available June 26^th 2017 - 12:05 PM

AJA said its Ki Pro Ultra Plus, a multi-channel Apple ProRes recorder, is now available for purchase.

VMI Launches Recording Media Hire Service April 12^th 2017 - 01:50 PM

UK kit hire firm VMI has launched VMEDIA, a separate division specialising in renting recording media.

SD Card Association Announces the UHS-III Standard For SD and Micro SD Cards March 6^th 2017 - 11:00 AM

The SD Association has announced UHS-III, a new standard doubling the fastest SD memory card transfer rate up to 624 megabytes per second (MB/s).

How to Choose the Fastest Memory Card for Your Application December 19^th 2016 - 10:00 AM

Today, video and still cameras, tablets and even laptop computers often rely on memory cards for data storage. Each electronic device specifies a unique kind of memory and choosing the right card for the application can be challenging.

Articles You May Have Missed – June 20, 2018 June 20^th 2018 - 08:00 AM

Until now, 4K/UHD and high dynamic range (HDR), in many ways, has been little more than a science project, as manufacturers have struggled to convince production entities of the long-term practicality and viability. Fears of overly complex pipelines and dual HDR-SDR workflows hinder widespread adoption.

Broadcast For IT - Part 11 - Sensors June 18^th 2018 - 12:05 PM

In this series of articles, we will explain broadcasting for IT engineers. Television is an illusion, there are no moving pictures and todays broadcast formats are heavily dependent on decisions engineers made in the 1930’s and 1940’s, and in this article, we look at the most fundamental element of video – senso

Broadcast For IT - Part 10 - SDI June 11^th 2018 - 12:05 PM

In this series of articles, we will explain broadcasting for IT engineers. Television is an illusion, there are no moving pictures and todays broadcast formats are heavily dependent on decisions engineers made in the 1930’s and 1940’s, and in this article, we look at SDI, its development, and its applications in

VR and AR Come to Sports June 8^th 2018 - 11:00 AM

There have been increasing experiments with bringing sports action to the home in Virtual Reality 3D. Not only does this add an extra dimension to the excitement, but it highlights the battle between the internet and traditional OTA delivery of entertainment.

Cameras and Their Viewfinders June 4^th 2018 - 01:00 PM

The camera viewfinder is an essential tool to compose a shot and, in many cases, to focus. Early film cameras used a separate viewfinder, but the invention of the reflex mirror shutter by ARRI in 1937 allowed the operator a parallax-free view through the taking lens. Television cameras developed along a

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